Tourism Authority Kiribati

Kaongora Newsletter

Sustainable Cruise Tourism in the Blue Pacific: Charting a Course for Economic Growth and Environmental Conservation

As the 2nd South Pacific Cruise Forum welcomed delegates from the cruise industry leaders and stakeholders, Petero Manufolau, Chairman and Chief Executive Officer of the Tourism Authority of Kiribati and Pacific Tourism Organisation Chairman, highlighted the significance of this event.

He recalled how the South Pacific Cruise Alliance (SPCA) had come full circle since hosting its inaugural Forum in 2015, co-hosted by the French Polynesian Government and the member Tahiti Cruise Club.

Mr. Manufolau emphasized the progress made by SPCA during its 13 years of operation in promoting the South Pacific region and its captivating ports of call. He acknowledged that in 2022, SPTO member countries received nearly 140,000 cruise ship passengers. However, this number was considerably lower than the over one million visitors recorded in 2018, primarily due to the impact of the COVID-19 pandemic.

However, he pointed out the positive aspect that the 140,000 passengers in 2022 represented a remarkable 140 percent increase from the previous year when there were none. Mr. Manufolau also highlighted the potential of small ships and expedition cruising to facilitate access to remote islands and challenging-to-reach locations, fostering sustainable tourism investment.

“It’s a testament to our resilience and potential for growth. And for the next two days, we will engage in candid discussions about the state of the Pacific cruise market and listen to the insights of key cruise line executives regarding their outlook and requirements to secure more port visits to our islands,” says Mr Manufolau.

In addition, Mr. Manufolau emphasized that, according to the Pacific Sustainable Tourism Policy Framework of SPTO, the 2030 vision is clearly defined:

“We envision a future where tourism empowers us, fostering resilience, prosperity, and inclusivity. It enhances the well-being of our communities while safeguarding, revitalizing, and celebrating our cultures, islands, and ocean ecosystems,” Mr. Manufolau highlighted.

He further pointed out that the cruise ship industry aligns perfectly with this vision, given its capacity to reach and impact significant tourist hubs and remote, isolated communities, thereby extending economic benefits to grassroots communities. He encouraged collaborative efforts to make sustainable cruising in the Blue Pacific a reality.

Moreover, Mr. Manufolau expressed enthusiasm for the latest environmentally friendly technological advancements in power propulsion and waste management systems.
He noted, “Climate change poses the most significant threat to the livelihoods, security, and well-being of the people and islands in the Pacific.”

He emphasized that the SPTO Strategic Plan 2020-2024 focuses on cruising and yachting sectors with relevant associations, industry bodies, and companies, fostering collaboration with partners to support members in developing necessary facilities, shore operations, policies, and procedures, and conducting community consultations.

Mr Manufolau mentioned that in the days ahead, the primary emphasis would be on enhancing connections among government, business, and civil society and further amplifying the economic advantages of the cruise industry. The collective goal is to chart a course toward a sustainable and thriving future in the Blue Pacific.

Kiribati participates in 2023 Pacific Sustainable Tourism Leadership Summit

Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC) Secretary, Mr. Ruui Tabutoa and Tourism Authority of Kiribati (TAK) CEO, Petero Manufolau joined industry experts, scholars, partners, and friends in Papeete, French Polynesia on 16 & 17 October 2023 for the 2nd Pacific Sustainable Tourism Leadership Summit.

The Pacific Sustainable Tourism Leadership Summit 2023 brought together changemakers, sustainable tourism leaders, and advocates for community, cultural, and environmental well-being. Participants at the summit engaged in discussions and collaborations aimed at putting sustainability into action.

French Polynesia President and Minister responsible for tourism, His Excellency Moetai Brotherson in his official address highlighted that tourism was a crucial driver of economic growth and job creation in the Pacific nations. He added that “to ensure its effectiveness, sustainability is paramount, especially in the face of pandemics, global shocks and climate change.”

In officiating the event, TAK CEO and Pacific Tourism Organisation Chairman Petero Manufolau stated that the summit theme of “Co-creating Resilient Destinations,” represented a resounding call to action, signifying an unwavering commitment to strengthening the approach to sustainable tourism in the Pacific region.

He stated that the SPTO, along with contributions from Pacific nations and various stakeholders, had set the wheels in motion with the development of the Pacific Sustainable Tourism Policy Framework.

18 Pacific Island nations have publicly declared their commitment to sustainable tourism at the national level, demonstrating unity and foresight in pursuing a shared vision for sustainable tourism. Manufolau said that “this collective achievement recognizes the individual commitments made by all participants towards this vital cause.”

The 2-day event concluded with the launch of the Pacific Sustainable Tourism Standards (PTSS). These standards will lead the way for innovative national sustainability standards, setting the bar for the tourism industry. It will provide guidance to destinations like Kiribati to work towards improved sustainability in their tourism sector.

Kiribati National Tourism Office plans for Sustainable Tourism Growth

The Tourism Authority of Kiribati (TAK) office in Tarawa conducted a 2-day validation workshop of their draft 2023-2026 Strategic Plan at Tabon te Keekee Eco Lodge Abatao, North Tarawa from 06-08 October 2023.

Management and staff of the organization were joined by members of the TAK Board of Directors to review and validate its updated strategic plan and priorities. The workshop focused on ensuring that the TAK strategic plan facilitates the development a sustainable tourism industry that benefits the people of Kiribati, while also protecting the nation’s natural and cultural resources.

During the validation workshop, participants discussed the proposed strategic plan priorities and provided feedback on how to ensure that they are aligned with the needs of the tourism industry and the people of Kiribati. The workshop also provided an opportunity to confirm key stakeholders and partners who will be critical to the success of the strategic plan.

TAK CEO, Petero Manufolau said that TAK is committed to developing a sustainable tourism industry that benefits every I-Kiribati and the 2023-2026 strategic plan will provide the organisation with a roadmap to achieving such a goal.

The draft strategic plan validation workshop is part of the final round of review of the organisation’s new strategic plan. The next validation workshop will be conducted with TAK’s Kiribati Island staff in mid-October
The development of TAK’s strategic plan is supported by the Asian Development Bank’s (ADB) Pacific Private Sector Development Initiative (PSDI). TAK envisages that its plan be launched in November 2023 with implementation to begin from January 2024.

Kiribati Records 21% Increase in International Visitors in Quarter 2, 2023

The Tourism Authority of Kiribati (TAK) is pleased to announce that Kiribati recorded a 21% increase in international visitors in Quarter 2, 2023 compared to the same period in 2019. This is a positive sign for the country’s tourism industry, which is still recovering from the COVID-19 pandemic.

Australia remained the top source market for Kiribati in Quarter 2, 2023, accounting for 17.7% of all international visitor arrivals. Pacific islanders accounted for 29.5% of total visitor arrivals, followed by New Zealand (12.4%) and the United States (11.1%).

Corporate travel topped the purpose of visit for visitors to Kiribati in this Quarter at 43% whilst leisure travel made up 31% of total travel to Kiribati. Other purposes of travel included visiting friends and relatives, business, and education.

The TAK Quarter 2, 2023 Tourism Review Report also includes data on tourism supply and demand, as well as tourism and museum data. The report contains more information and an in-depth analysis of the tourism industry in Kiribati.

TAK wishes to acknowledge the following partners for their assistance and contributions to the Quarter 2 tourism review report: Air Kiribati Limited; Marine Guard; Immigration department; Te Umwanibong; Kiribati Customs Office; Shipping Agencies of Kiribati; Kiribati National Statistics Office; and the tourism operators.

A copy of this report can be downloaded HERE.

Kiribati prepares for cruise ship visits in October

The Tourism Authority of Kiribati (TAK) in partnership with local stakeholders and service providers, preparing for cruise ship visits in October 2023.

The MS Volendam is scheduled to call into Tabuaeran (Fanning Island) on the 17th of October whilst the MS Noordam will call into Kiritimati Island on the 21st of October and the National Geographic Orion has scheduled calls into Butaritari and Tarawa on the 25th and 26th of October 2023 respectively.

To ensure a seamless visit for the National Geographic Orion, a team from the TAK in Tarawa has been dispatched to Butaritari. Their mission is to explore various options and collaborate with the Island Council, Bikaati Community, and Ukiangang Community to identify the most suitable location for the cruise ship to visit.

Meanwhile, the TAK office in Kiritimati has been engaged in extensive preparations for the arrival of MS Noordam and MS Volendam. These preparations include regular clean-up efforts at potential tourism sites every Saturday leading up to the cruise ship’s arrival. Additionally, they have been conducting customer service training for handicraft vendors and transport operators. Furthermore, surveys have been conducted to assess the safety and usability of wharf facilities, and depth sounding of boat passages has been carried out.

Preparations are ongoing to ensure that they are fully prepared for the arrival of cruise ships with the goal of providing a warm and welcoming experience for passengers and crews alike.

CLICK HERE for Kiribati cruise ship experience.

Abaiang Island resorts receive Mauri Mark rating.

The Tourism Authority of Kiribati (TAK) is pleased to announce that Terau Beach Resort and Ocean Breeze Guesthouse on Abaiang Island have received the Mauri Mark rating. The Mauri Mark is Kiribati’s National Tourism Standards Programme for all visitor accommodations and is designed to ensure high levels of security, safety, sustainable practices, and guest experience.

The Mauri Mark assessment is conducted annually by TAK to assess accommodations based on key criteria, including business operation, room facilities, fire safety, health & hygiene, support service, and sustainable practices. The rating is a significant indicator of accommodation standards and serves as a trusted reference for travelers when making their booking decisions.

“We are delighted to award the Mauri Mark rating to Terau Beach Resort and Ocean Breeze Guesthouse,” said Iataake King, Manager Product Development, Monitoring & Licensing of TAK. “This achievement demonstrates their commitment to providing quality traditional accommodation and services to their guests. We encourage travelers to look for the Mauri Mark when choosing where to stay in Kiribati, as it is a guarantee of a safe and enjoyable experience.”

Terau Beach Resort is a beachfront resort located on the southern coast of Abaiang Island. It offers a variety of accommodations, including traditional bungalows called te buia. Ocean Breeze Guesthouse is a family-run guesthouse located in the village of Tebero. It also offers traditional accommodation with ocean side beachfront setting.

TAK will conduct the Mauri Mark Assessment on Maiana and Butaritari in the coming months.

Online Visitor Satisfaction Survey to help address Kiribati Hospitality Service Gaps.

In an effort to improve Kiribati visitor experiences, the Tourism Authority of Kiribati (TAK) has placed Visitor Satisfaction Survey (VSS) information cards at local hotels to invite travelers to share their travel experience through the online survey.

The VSS is an online visitor survey that seeks to understand the needs and preferences of visitors to Kiribati. TAK will use VSS to capture traveller sentiments, identify tourism product and service gaps and to work with local tourism business operators to formulate appropriate measures that address these gaps.

VSS information cards feature a QR code and can be found at hotel reception desks.

TAK encourages visitors to Kiribati to share their experiences through the online VSS questionnaire and TAK appreciates the the support of local accommodation providers for agreeing collaborate on such a service improvement initiative.

CLICK HERE to complete a Kiribati Visitor Satisfaction Survey.

Tourism Business Inventory and Outer Island Perception Surveys in Abaiang

The Tourism Authority of Kiribati conducted two Tourism Surveys which are the Tourism Business Inventory Survey (TBIS) and the Outer Island Perception Survey (OIPs) on Abaiang from 12 – 17 September 2023.

The Tourism Business Inventory Survey is part of TAK’s yearly program to update information from accommodation providers including number of beds available, staff training needs, accommodation services, facilities, and contact information to be updated on TAK’s information platforms.

The Outer Island Perception Survey is a comprehensive effort to assess locals and to seek their perception on how tourism has influenced the lives and well-being of their community environmentally, economically, and socio-culturally. The survey was conducted among 10% of the total households on the island. Insights collected from this survey will not only help in crafting sustainable tourism policies but also ensures that tourism development are aligns with the community’s interests and values.

TAK would like to acknowledge the generous support from the Cultural Vistas small grant that made the successful execution of the survey. Cultural Vistas is an organization based in Washington DC, USA that committed to fostering cultural exchange and understanding between USA and the Pacific Island Nations that organized the Professional Fellows Program Oceania in June 2023.

The result of the OIPS will be shared once the reports is finalized later this year.

A tribute to the Late Ms Sarah Botaake Teetu Senior Tourism Officer – Tourism Authority of Kiribati

“Jesus told her, “I am the resurrection and the life. Anyone who believes in me will live, even after dying. Everyone who lives in me and believes in me will never ever die” John 11: 25-26

The Tourism Authority of Kiribati (TAK) family in the past week mourned the loss of a valuable member of the organisation and Senior Tourism Officer – Marketing, Promotions & Communications, Nei Sarah Botaake Teetu.

Sarah took up her appointment with TAK when the organisation was established on 10 June 2019, a role that she was passionate about as she considered the opportunity to promote Kiribati internationally a privilege.

Against the challenges she faced in recent years due to her health, Sarah worked tirelessly to promote Kiribati as best she could. She is described by her colleagues as a competitive individual but would never give up the opportunity to share her knowledge with her coworkers.

She was a kind and compassionate person who always had a smile on her face and always willing to help others. Her witty sense of humour also never went unnoticed in the workplace as it was always accompanied by her contagious laughter. At same time, Sarah was never one to hold back as she would never pass an opportunity to speak her mind on work matters that she was passionate about.
Prior to taking leave to care for her health, Sarah represented Kiribati at the South Pacific Tourism Exchange in Christchurch New Zealand in May 2023 where she keenly shared her home Kiribati to a global audience and effectively connected us with tour operators from around the world.

Simply put, Sarah was a kind and compassionate person who always had a smile on her face and was always willing to help others. To the TAK family, she represented the essence of what it means to be resilient. She was a true asset to the organisation and her company, friendship and contributions will be missed by all who knew her.

The TAK offices in Kiritimati and Tarawa each held commemoration services to remember the life of our colleague Nei Sarah and we were blessed to have been joined by her husband Mr. Rennie Reymond and daughter Nei Anaa in Tarawa.

Our thoughts and prayers are with her family during this difficult time and may Sarah’s Beautiful Soul Rest in Eternal Peace.

Tekeraoi am borau.

Tourism Authority of Kiribati Officially Welcomes Reigning Miss Kiribati as Destination Ambassador

The Tourism Authority of Kiribati (TAK) officially welcomed the reigning Miss Kiribati, Miss Moarube Teibaa as a Destination Ambassador. In this new role, Miss Kiribati will collaborate with TAK on tourism awareness, development, and promotional activities. A key focus of this partnership will be outreach to youths and encouraging their participation in all facets of tourism in Kiribati.

“We are thrilled to welcome Miss Kiribati as our new Destination Ambassador,” said Petero Manufolau, CEO of TAK. “She is a role model for young women in Kiribati, and we are confident that she will be a valuable contributor to our work to promote Kiribati as a sustainable and desirable tourism destination.”

As Destination Ambassador, Miss Kiribati will work with TAK in its tourism awareness, development, and destination promotion activities.

“I am honored to be appointed as the Tourism Authority of Kiribati’s Destination Ambassador,” said Miss Kiribati. “I am excited and look forward to working with TAK to promote our beautiful country and to encourage young people to get involved in the tourism industry.”

TAK believes that this partnership with Miss Kiribati will help to raise awareness of Kiribati as a tourism destination and to encourage more young people to participate in the industry. The organization is committed to working with Miss Kiribati to make Kiribati a more sustainable and inclusive tourism destination for all.