Tourism Authority Kiribati

Kaongora Newsletter

TAK Presents Sustainable Tourism Initiatives at Blue Economies Workshop.

The Acting CEO of the Tourism Authority of Kiribati Ms. Reeti Onorio had the opportunity to present on Sustainable Tourism as part of the International Workshop on Sustainable Blue Economies in Pacific Islands and Territories. The Workshop was held at a Convention Hall of the Hyatt Regency Guam from 20 – 21 March 2024 and was followed by a field visit on 22 March 2024 which was attended by participants representing various sectors from the Southern and Northern Pacific region as well as Forum Secretariat’s CROP agencies.

The sustainable blue economies encompass a wide range of sectors including not only fisheries, aquaculture, and marine conservation, but also marine pollution control, renewable energy, sustainable tourism, blue financing, leadership, and human resource development. The invited participants had the opportunity to share updates from their respective sectors on these themes and their latest progress and assessment concerning sustainable blue economies in the Pacific.

TAK had the privilege of sharing Kiribati’s actions on its recently launched Sustainable Tourism policy and Action Plan providing examples of sustainable tourism activities in line with marine ecosystem conservation such as flyfishing in Kiritimati Christmas Island and Community Based Tourism in line with Marine Protected Areas in the Kiribati outer islands.

The Workshop was hosted by the Centre for Island Sustainability, University of Guam (CIS-UoG) and co-organized by the CIS-UoG and the Ocean Policy Research Institute of the Sasakawa Peace Foundation (OPRI-SPF) with the support of the Centre for Pacific Islands Studies of the University of Hawai’i at Manoa and the East-West Centre.

The outcome of the Workshop will be shared appropriately at the Fourth International Conference on Small Island Developing States to be held in May 2024 whilst its 2nd preparatory committee meeting is to be held in April 2024 along with other relevant international meetings.

Rebranding of Destination Kiribati

The Tourism Authority of Kiribati has taken a big step this year to work towards building a new brand for Kiribati to change its current existing brand “Kiribati for Travellers.” The current destination brand was created in 2010 by the Kiribati National Tourism Office now TAK. The branding will be a key priority for TAK and it will work towards providing Kiribati with a new refreshed and exciting brand for the destination.

The purpose behind the rebranding is to ultimately give Kiribati a destination brand that resonates with the Kiribati people and their values, and it is aligned to key policies & strategies such as the Kiribati Vision 20 (KV20), the Kiribati Sustainable Tourism Policy (KSTP) and TAK’s Strategic Plan.

TAK has already begun its first phase of the branding by conducting a series of consultations with local stakeholders (Local Tourism Operators, Government, and NGOs) which were conducted in the capital South Tarawa, and North Tarawa from the 4th to 11th of March whilst consultations on Kiritimati Island were also conducted from the 11th to 13th of March. The consultations were conducted with the expertise of Mr. Carl Solomon from Destination Marketing Store (DMS) who is working with TAK to develop the Market Analysis to build towards creating a Kiribati Branding Strategy.

This Rebranding project is funded through PSDI (Pacific Private Sector Development Initiative) a regional technical assistance program undertaken in partnership with the Government of Australia, the Government of New Zealand, and the Asian Development Bank (ADB).

Kiribati Tourism Embracing Advanced Digital Tourism

The Tourism Authority of Kiribati, in partnership with Pacific Trade Invest Australia, organized a one-day workshop on Advanced Digital Tourism on March 6th, 2024, held at the YCL Conference Room in Antebuka. The workshop aimed to enhance tourism businesses’ capabilities in online payment and direct booking solutions, empowering them to effectively tap into the international market by leveraging digital tools.

A total of 19 participants from various sectors attended the workshop, including 9 accommodation providers, 3 inbound tour operators, and 2 travel agencies. Among the notable accommodation providers were Nemat Resort, Mid-land Resort, Tabon Te Keekee Ecolodge, and two newly established accommodations, Lucky Future Lodge, and Southview Mini Resort on North Tarawa Island. In South Tarawa, Betio Lodge, the George Hotel, Fema Lodge, and Eniita Lodge participated. The workshop also saw the attendance of 3 inbound tour operators: Donna’s Tour, Molly’s Tour, and Terau Kiribati Travel.

The workshop comprised two sessions. The morning session included a PowerPoint presentation, focusing on various aspects of online booking and payment process. This was followed by one-on-one sessions in the afternoon, aimed at assisting operators interested in developing their own websites. Mr. Craig Smith, a consultant from PTI Australia, conducted one-on-one sessions with 6 accommodation providers and 1 tour operator, providing personalized guidance.

TAK’s assistance in providing relevant imagery and follow-up with operators is critical to the success of each participant’s capabilities in advancing digital tourism.

Kiribati participates in China International Import Expo 2023

The Tourism Authority of Kiribati (TAK) led the Kiribati delegation to the 6th China International Import Expo (CIIE) 2023 at the CIIE National Exhibition and Convention Center in Shanghai, China from 05 – 10 November 2023. This marked Kiribati’s first every participation in the event which was hosted by the Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal People’s Government.

CIIE is renowned as China’s premier trade event providing a unique platform for countries such as Kiribati to showcase their products, explore business opportunities, and engage in dialogue on key economic and trade potentials. Kiribati’s participation is a testament to the nation’s dedication to expanding its economic horizons and strengthening diplomatic ties with China.

This event marks a new chapter in Kiribati’s engagement with China on a global scale and underscores the country’s commitment to fostering international trade, tourism, and cooperation.

Kiribati’s participation not only symbolizes its commitment to global trade in fish and coconut products with China but also presented a unique opportunity to bolster its tourism sector through promoting Kiribati as a tourism & travel destination for the Chinese travel market through its products.

The participation at the 6th CIIE was coordinated by the Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC) and the delegation was made up of representative officials from TAK, Kiribati Coconut Development Ltd (KCDL) and Central Pacific Producers Ltd (CPPL). Kiribati Fish Ltd (KFL), a joint venture with the Kiribati government, Shanghai Deep Sea Fishery and Golden Ocean Fish Ltd also participated in CIIE playing a significant role in the official launching of their Kiribati fish products during the 6 days CIIE trade event.

TAK Supports 3rd PNA Leaders’ Summit

The Tourism Authority of Kiribati actively supported planning and preparatory work for the 3rd Party to the Nauru Agreement (PNA) Leaders’ Summit, led by the Ministry of Fisheries and Resource Development, which took place on Kiritimati Island on October 26, 2023

The meeting centered on pressing concerns, including the sustainability of fisheries, climate resilience, and the promotion of sustainable development, demonstrating a strong dedication to the well-being of the Pacific region.

TAK took this opportunity to promote Kiritimati as the largest coral atoll in the world, a renowned fly-fishing destination, and the home of some of the world’s endangered seabirds.

The office in Kiritimati was also tasked in the allocation of rooms for the PNA delegations and organize tours and activities for leaders and their spouses and head of delegations. These tours and activities included fly fishing, birdwatching, and an island tour.

The leaders and their delegations had the opportunity to experience fly fishing, and each were accompanied by some of Kiritimati Island best fishing guides. Spouses got to enjoy a two-day tour program which included birdwatching, meeting the Island Women’s Association known as Nei Baneawa and touring the world’s largest coral atoll from Ronton Village to Paris. Delegates also toured the Solar Salt Company as part of their half day tour.

The Summit has given Kiritimati international recognition through the ‘Kiritimati Communique’, and TAK hopes that such an exposure will yield tourism advantages in the coming years.

Sustainable Cruise Tourism in the Blue Pacific: Charting a Course for Economic Growth and Environmental Conservation

As the 2nd South Pacific Cruise Forum welcomed delegates from the cruise industry leaders and stakeholders, Petero Manufolau, Chairman and Chief Executive Officer of the Tourism Authority of Kiribati and Pacific Tourism Organisation Chairman, highlighted the significance of this event.

He recalled how the South Pacific Cruise Alliance (SPCA) had come full circle since hosting its inaugural Forum in 2015, co-hosted by the French Polynesian Government and the member Tahiti Cruise Club.

Mr. Manufolau emphasized the progress made by SPCA during its 13 years of operation in promoting the South Pacific region and its captivating ports of call. He acknowledged that in 2022, SPTO member countries received nearly 140,000 cruise ship passengers. However, this number was considerably lower than the over one million visitors recorded in 2018, primarily due to the impact of the COVID-19 pandemic.

However, he pointed out the positive aspect that the 140,000 passengers in 2022 represented a remarkable 140 percent increase from the previous year when there were none. Mr. Manufolau also highlighted the potential of small ships and expedition cruising to facilitate access to remote islands and challenging-to-reach locations, fostering sustainable tourism investment.

“It’s a testament to our resilience and potential for growth. And for the next two days, we will engage in candid discussions about the state of the Pacific cruise market and listen to the insights of key cruise line executives regarding their outlook and requirements to secure more port visits to our islands,” says Mr Manufolau.

In addition, Mr. Manufolau emphasized that, according to the Pacific Sustainable Tourism Policy Framework of SPTO, the 2030 vision is clearly defined:

“We envision a future where tourism empowers us, fostering resilience, prosperity, and inclusivity. It enhances the well-being of our communities while safeguarding, revitalizing, and celebrating our cultures, islands, and ocean ecosystems,” Mr. Manufolau highlighted.

He further pointed out that the cruise ship industry aligns perfectly with this vision, given its capacity to reach and impact significant tourist hubs and remote, isolated communities, thereby extending economic benefits to grassroots communities. He encouraged collaborative efforts to make sustainable cruising in the Blue Pacific a reality.

Moreover, Mr. Manufolau expressed enthusiasm for the latest environmentally friendly technological advancements in power propulsion and waste management systems.
He noted, “Climate change poses the most significant threat to the livelihoods, security, and well-being of the people and islands in the Pacific.”

He emphasized that the SPTO Strategic Plan 2020-2024 focuses on cruising and yachting sectors with relevant associations, industry bodies, and companies, fostering collaboration with partners to support members in developing necessary facilities, shore operations, policies, and procedures, and conducting community consultations.

Mr Manufolau mentioned that in the days ahead, the primary emphasis would be on enhancing connections among government, business, and civil society and further amplifying the economic advantages of the cruise industry. The collective goal is to chart a course toward a sustainable and thriving future in the Blue Pacific.

TAK Hosts Strategic Plan Consultation Workshop

The Tourism Authority of Kiribati (TAK) hosted a one-day stakeholder consultation workshop for the development of the organisation’s 2023 – 2025 Strategic Plan on Thursday 13 April 2023 at the Marine Training Centre (MTC) in Betio, South Tarawa.

Attended by representatives from Government, State Owned Enterprises (SOE), Tourism Operators and Non-Government Organisations (NGO), the workshop presented TAK the opportunity to share its new set of draft strategic priorities with its stakeholder partners.

The workshop also allowed for valuable input from stakeholders on how TAK can better serve the industry and to be better equipped to support the Government of Kiribati’s KV20 aspirations for increased economic contribution through tourism.

Participants were also introduced to the first draft of the Kiribati Sustainable Tourism Indicators; a set of tools that will support TAK to measure the destination’s sustainable tourism goals.

TAK’s 2023-2025 Strategic Plan development is supported through technical support from the Asian Development Bank’s (ADB) Pacific Private Sector Development Initiative (PSDI). This project is scheduled to be completed with the strategic plan launch in July 2023.

TAK participates in China Trade & Tourism Mission

The Tourism Authority of Kiribati (TAK) participated in a China Trade & Tourism Mission led by the Minister for Tourism, Commerce, Industry & Cooperatives (MTCIC), Honourable Bootii Nauan from 19 – 27 March 2023.

With the support of the Embassy of China in Tarawa, TAK CEO, Petero Manufolau accompanied the high-level trade delegation on bilateral discussions and visits to key tourism sites in Hainan and Guangdong Provinces.

A key highlight of the mission was the visit to China’s premier beach destination, Sanya, located on the southern tip on Hainan Island in the South China Sea.

The government in Sanya, Hainan province, has laid out 117 key projects to turn the city into a national leading tourist destination with great international influence, and to promote the high-quality development of local and sustainable tourism.

Through this engagement, the delegation were introduced to concepts of marine, agriculture and culture-based tourism for tropical small island destinations where community remains an integral part of sustainable tourism development.

TAK is in the process of developing Kiribati’s sustainable tourism indicators and its sustainable tourism action plan and experiences from this mission have helped highlight new areas of focus for the destination.

China represents an opportunity for organised group travel to Kiribati. With resumption of travel from mainland China, TAK, through its Memorandum of Understanding with the China Tourism Academy (CTA), will soon begin delivering its China Market Ready programme and capacity development initiatives for local tourism operators.

 

Kiribati hosts first post COVID-19 International meeting

The Government of Kiribati (GoK) through the Ministry of Fisheries and Marine Resource Development (MFMRD) hosted the Forum Fisheries Agency’s Forum Fisheries Committee (FFC) meeting in Tarawa from 20 – 27 August 2022.

This was the first international meeting hosted in the country following Kiribati border re-opening on 01 August 2022. The event welcomed delegates and representatives from 17 Pacific member countries including Australia and New Zealand.

The Tourism Authority of Kiribati (TAK) recognises the FFC meeting as Kiribati’s initial introduction to the new normal in international post COVID-19 meetings and conferences market. Given the success of the event, TAK envisages that more regional and international meetings can be hosted in Kiribati, now that international travel is returning to normalcy.

TAK was also part of the organizing committee for this high-level meeting and collaborated with local inbound operator Kiribati Holidays for delegate activities.

The event has also been a great opportunity for local accommodation providers to boost their revenue through rooms revenue, food & beverage services and other activities.

 

 

Kiritimati WASH Policy to benefit Tourism

 The Kiritimati WASH Policy development workshop on 16 and 17 August 2022 provided the Tourism Authority of Kiribati (TAK) officers in Kiritimati an excellent opportunity to better understand the importance of water and sanitation in tourism.

The workshop discussed opportunities to improve access to water and sanitation services on the island. TAK views the improvement in hygiene practices as essential to helping tourism businesses achieve 100% compliance to COVID-19 health and safety protocols once the island’s border reopens.

TAK’s participation in the review and drafting of the WASH Action Plan and Budget at the workshop also provided the tourism officers a better understanding of how it can assist tourism business operators implement key recommendations of the WASH policy once finalised.

It is envisaged that the Kiritimati WASH policy will support tourism in Kiritimati Island as it will encourage the water conservation system for all tourism business operators.

The Kiritimati WASH policy will aim to provide a framework that will improve access to water and sanitation services and to change hygienic practices in Kiritimati.

The workshop was hosted by the Kiritimati Urban Council, facilitated by the Kiribati Local Government Association (KILGA) and is funded by Wash project in Kiritimati, with financial assistance from the European Union and New Zealand government.