Tourism Authority Kiribati

Kaongora Newsletter

TAK participates in Coastal Fisheries Summit in Kiritimati 2024

The Tourism Authority of Kiribati participated in a 3-day Coastal Fisheries Summit from the 26th to the 28th of March, held at the KPF conference room in Kiritimati Island, with the theme, ‘collaborative efforts to move from words into actions in achieving sustainable fishery for all I-Kiribati.’

The summit was sponsored and funded by the Tobwaan Waara Project – New Zealand High Commission to Kiribati and the Pacific Regional Oceanscape Program (PROP) Kiribati Project – World Bank Project. Attendees of the Summit included mayors, clerks, fisheries officials from Kiritimati, Tabuaeran, and Teraina, along with marine-related business operators and relevant government agencies such as the Tourism Authority of Kiribati (TAK) based in Kiritimati Island.

The Summit also provided opportunities for tourism-related issues to be presented and discussed. The issues included the crowded flat, chumming of giant trevallies, and Paris marine protected area. Christmas Island Outfitters, a fly-fishing tour operation, voiced out concerns and matters affecting the fly-fishing business in Kiritimati. TAK presented on the Kiribati Sustainable Tourism Policy and the overview of tourism in the Line & Phoenix islands.

The Summit ended with a draft ‘way forward’ or work plan drawn by the participants as an outcome of this important 3-day collaborative Summit.”

TAK Conducts Survey at National Trade and Quality Day show

The Tourism Authority of Kiribati (TAK) conducted an exhibitor survey at the three-day National Trade and Quality Day show, hosted by the Ministry of Tourism, Commerce, and Industry Cooperatives (MTCIC) in Bairiki from 19 to 21 December 2023.

TAK representatives along with four interns from the University of the South Pacific (USP) organised an exhibitor survey where they gained insights into their businesses and products. The survey focused on identifying opportunities where TAK could provide support, particularly in the promotion and marketing of locally crafted items. These included local handicrafts, Mauri wear, local food, and garment items that could serve as unique souvenirs for tourists visiting Kiribati.

Throughout the discussions, TAK encouraged local handicraft makers and other exhibitors to persist in their enterprise. TAK emphasised on the importance of generating innovative ideas to enhance the quality of their products, making them more appealing to travellers.

TAK also reassured exhibitors of its commitment to continue promoting handicrafts through its marketing and promotional channels, including social media platforms like Facebook, travel guides, and the official website.

The survey results will be shared with the MTCIC and other relevant stakeholders who have a vested interest in the production and distribution of authentic and quality traditional artefacts in Kiribati.

Tourism Authority of Kiribati Acknowledges Valuable Contribution of International Volunteers.

As the world celebrate International Volunteers Day this week, the Tourism Authority of Kiribati (TAK) extends its gratitude to the dedicated remote volunteers from the Australia Volunteers International (AVI) and New Zealand’s Volunteer Services Abroad (VSA) for their invaluable contributions to the organization.

Over the years, TAK has been fortunate to collaborate with AVI and VSA, whose remote volunteers have played a pivotal role in advancing TAK’s mission of promoting sustainable tourism development in Kiribati. The collaboration has enabled the successful implementation of key initiatives aimed at enhancing tourism in Kiribati.

In 2021, TAK partnered with AVI to develop the organization’s Digital Marketing Strategy, a milestone that significantly boosted TAK’s online presence and outreach.

Looking towards the future, in 2023, TAK is excited to be working alongside VSA to develop the ‘Mauri Way’, a Tourism & Hospitality Customer Service Program. This program aims to elevate the hospitality standards in Kiribati, ensuring a positive and memorable experience for visitors. The collaboration reflects the dedication of international volunteers to sharing their expertise and knowledge to uplift the local tourism industry.

During the International Volunteer Day celebration hosted by the New Zealand High Commission and VSA, TAK’s CEO, Petero Manufolau, expressed gratitude for the volunteers’ exceptional support. He stated, “TAK is grateful for the support of volunteers who generously give up their time to impart their knowledge and skills, contributing significantly to strengthening capacity within our organization.” Mr. Manufolau emphasized that, “against limited budgetary constraints, crucial work by TAK could not have been accomplished without the invaluable support from international volunteers.”

TAK recognizes the efforts of all volunteers who have played a crucial role in fostering sustainable tourism development in Kiribati. Their dedication and expertise, creating a positive effect on the local communities and economy. TAK encourages stakeholders to join in acknowledging and appreciating the global community of volunteers whose commitment contributes to positive change around the world.

Kiribati participates in China International Travel Mart 2023.

Kiribati The Tourism Authority of Kiribati (TAK) made its presence for the first time at one of the largest China’s International Travel Mart (CITM) held in Kunming, Yunan Province from 17-19, November 2023.

Kiribati was represented by TAK Deputy CEO, Ms. Reeti Onorio. She was amongst the Heads of National Tourism Offices (NTO) from 7 other Pacific Island countries led by the Pacific Tourism Organization, (SPTO). Collectively, they showed the commitment of Pacific nations to work together in strengthening ties with the Chinese travel market.

Through the Pacific pavilion, Ms. Onorio had the opportunity to discuss Kiribati’s unique niche tourism assets and unique cultures with Chinese tour operators and consumers.

CITM is help annually and is the largest travel Mart in China. The event attracts tourism institutions, travel agencies, hotels, airlines, cultural institutions, museums and other culture & tourism-related businesses from China and around the globe. This year’s CITM attracts more than 3,000 companies and more than 1,000 international buyers.

Ms. Onorio shared that this year’s CITM was a learning experience for TAK to understand the Chinese outbound market post COVID-19. She also held discussions with tour operators on Kiribati’s Approved Destination Status for China and the progress TAK making as a destination through its MOU with the China Tourism Academy.

High on the agenda for Kiribati’s approach to the Chinese market was sustainable tourism and the destination’s intent to offer low impact, high value holiday experiences. These include cultural experiences, marine-based tourism and the off the beaten track laid-back lifestyle in the islands and its people.

DCEO Onorio expressed her gratitude to the Pacific Tourism Organisation (SPTO), and China’s Ministry of Culture of Tourism its annual commitment to support Kiribati’s participation at CITM.

CITM 2024 will be held in Shanghai, China. Leading up to that, TAK looks forward to further exploring opportunities for travel and tourism investment into our niche tourism sectors.

Kiribati Honours 80th Anniversary of the Battle of Tarawa.

The Tourism Authority of Kiribati (TAK) collaborated with the U.S Embassy in Suva, Fiji to organize the commemoration of the 80th anniversary of the Battle of Tarawa in Betio, South Tarawa on November 22, 2023.

In a solemn dawn ceremony at the U.S. World War 2 memorial monument, The President of Kiribati, His Excellency Taneti Maamau and First Lady Teiraeng Maamau were joined by the U.S Ambassador to Kiribati, Her Excellency Marie Damour to pay their respect and remember the lives lost and affected by the Battle of Tarawa between the U.S and Japan Forces from 20 – 23 November 1943.

While addressing attendees, H.E Taneti Maamau said ”the Battle of Tarawa will long be remembered as the bloodiest battle in the Pacific campaign of WWll, where more than 5,000 lives were lost in just 4 days”. He added “only the veterans and civilians who were involved right here on this battle ground can explain the grinding realities that they had to endure in order for us to remain free to live our lives and proposer”.

In her speech, Ambassador Marie Damour said, “the Battle of Tarawa is remembered because of the extraordinary courage displayed by the U.S. Marines who fought here and the remarkable devotion of the Japanese defenders who died here.”

The commemoration also honoured an unidentified Marine whose remains was exhumed by member of History Flight, a Non-Profit organization dedicated to researching, recovering and repatriating America’s service members back to United States of America

Also in attendance were U.S. Government officials, representatives of the U.S Embassy in Suva, Fiji, members of the Diplomatic Corps, Veterans and families of the fallen Marines, Kiribati Government and Betio town council representatives.

TAK acknowledges that remembering the Battle of Tarawa is crucial for preserving history, honouring the contributions of veterans, learning valuable lessons, fostering cultural identity, and promoting a global perspective that emphasizes peace and cooperation. Visitors to Tarawa are encouraged to visit WWll relics and sites around Betio for a better insight and understanding of this important part of Kiribati’s History.

Butaritari Honours 80th Anniversary of Te Kaukinangananga, the Battle of Butaritari (Makin)

Butaritari Island in Kiribati commemorated the 80th anniversary of Te Kaukinangananga, the Battle of Butaritari (Makin), on Tuesday 21 November 2023 at Ukiangang. The event was attended by a visiting U.S.A Battlefield Tour group, U.S Embassy, Suva, Fiji personnel, officials from the Office of te Beretitenti (OB), Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC), government officials, and the people of Butaritari.

The event began with a March parade led by the Kiribati Police Service (KPS) and included pre- and primary school students and local communities. The children of Ukiangang Primary School then performed an re-enactment of the raid by the U.S. Army in November 1943.

In his official address to the Parade, U.S Army Lieutenant Colonel John-Paul Smock expressed how supremely impressed he was with the people of Ukiangang on their spirit of remembrance in keeping the memory of this important part of the island’s history alive.

Mr. Glenn Frizzell, 85 years old from the U.S.A, shared his impressions of the event. “I first attended this event 7 years ago and I am impressed at how involved the children of Butaritari honor the memory of the war,” he said.

Mr. Maretino Kamaunea, of Butaritari Island, shared his personal experience of the battle. “I was only 13 years old when the Americans raided our island in their assault on Japanese Forces in 1943,” he recalled. “We were made to dig caves to hide in. We remained in the cave for over 24 hours until we were certain that the fighting between the Americans and the Japanese had stopped.” He added, “there was only a small gap in which we could peek out from and we could tell the Japanese from the Americans by their boots.”

The event concluded with a sumptuous feast prepared by the people of Ukiangang.

Community-Based Tourism Experience for Cruise Vessel National Geographic Resolution.

The village of Ukiangang in Butaritari was brimming with excitement on October 25, 2023, as it hosted the passengers and crew of the MV National Geographic Resolution, which arrived on the island.

MV National Geographic Resolution is owned by Lindblad Bluewater II Ltd and carried 34 passengers and 103 crew members.

Visitors came ashore on zodiacs at Ukiangang Red Beach and were greeted by the Mayor, Clerk and Ukiangang village community of Butaritari. The cruise guests were transported to the community hall (Maneaba), where the entire village eagerly awaited to give them a warm welcome.
The atmosphere inside the Maneaba was alive with music, traditional dance performances, and guests dancing with the locals. Outside the Maneaba, guests were treated to a local culinary experience and a showcase on the importance of various parts of the coconut tree and how vital it is to the Kiribati way of life.

The event provided an opportunity for the villagers to promote sustainable tourism through guided tours to the unique mangroves of Butaritari, a WWII tour, and swimming and snorkelling at Bikati Islet Marine Protected Area.

In line with cruise visit, Tourism Authority of Kiribati (TAK) made significant efforts to develop Community-Based Tourism on Butaritari. The initiative has played out well especially with the alignment of the cruise visit. This endeavour aims to harness the potential of tourism to benefit both the local community and for future of the cruise ships visitations to Butaritari. By aligning these efforts with cruise visits, Butaritari not only attracts tourists but also fosters a sustainable and mutually beneficial relationship between visitors and the local community. This approach helps preserve the island’s unique character while contributing to its economic and social well-being.

The cruise also made stops in both North and South Tarawa on October 26, 2023. Passengers and crew members enjoyed a morning swim and snorkelling at Naa’s end (North Tarawa) and later the ship docked at Betio Wharf, where they were greeted and entertained by a local choir and traditional Kiribati dances.

While on South Tarawa, passengers and some crew members went on guided sightseeing and WWII tours hosted by three of the tour guide operators in Kiribati, while others explored the island on their own.

The leader of the expedition, Phillip Andrew Wolff, said that the trip to Butaritari and Roteariki Islet was an amazing experience and that they are very much looking forward to an opportunity to return in the future.

The ship departed from Betio Wharf in the afternoon and received a final farewell with traditional Kiribati dance performance and warm goodbyes from local tour operators, dancers and staff of the Tourism Authority of Kiribati.

Kiribati participates in 2023 Pacific Sustainable Tourism Leadership Summit

Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC) Secretary, Mr. Ruui Tabutoa and Tourism Authority of Kiribati (TAK) CEO, Petero Manufolau joined industry experts, scholars, partners, and friends in Papeete, French Polynesia on 16 & 17 October 2023 for the 2nd Pacific Sustainable Tourism Leadership Summit.

The Pacific Sustainable Tourism Leadership Summit 2023 brought together changemakers, sustainable tourism leaders, and advocates for community, cultural, and environmental well-being. Participants at the summit engaged in discussions and collaborations aimed at putting sustainability into action.

French Polynesia President and Minister responsible for tourism, His Excellency Moetai Brotherson in his official address highlighted that tourism was a crucial driver of economic growth and job creation in the Pacific nations. He added that “to ensure its effectiveness, sustainability is paramount, especially in the face of pandemics, global shocks and climate change.”

In officiating the event, TAK CEO and Pacific Tourism Organisation Chairman Petero Manufolau stated that the summit theme of “Co-creating Resilient Destinations,” represented a resounding call to action, signifying an unwavering commitment to strengthening the approach to sustainable tourism in the Pacific region.

He stated that the SPTO, along with contributions from Pacific nations and various stakeholders, had set the wheels in motion with the development of the Pacific Sustainable Tourism Policy Framework.

18 Pacific Island nations have publicly declared their commitment to sustainable tourism at the national level, demonstrating unity and foresight in pursuing a shared vision for sustainable tourism. Manufolau said that “this collective achievement recognizes the individual commitments made by all participants towards this vital cause.”

The 2-day event concluded with the launch of the Pacific Sustainable Tourism Standards (PTSS). These standards will lead the way for innovative national sustainability standards, setting the bar for the tourism industry. It will provide guidance to destinations like Kiribati to work towards improved sustainability in their tourism sector.

Kiribati National Tourism Office plans for Sustainable Tourism Growth

The Tourism Authority of Kiribati (TAK) office in Tarawa conducted a 2-day validation workshop of their draft 2023-2026 Strategic Plan at Tabon te Keekee Eco Lodge Abatao, North Tarawa from 06-08 October 2023.

Management and staff of the organization were joined by members of the TAK Board of Directors to review and validate its updated strategic plan and priorities. The workshop focused on ensuring that the TAK strategic plan facilitates the development a sustainable tourism industry that benefits the people of Kiribati, while also protecting the nation’s natural and cultural resources.

During the validation workshop, participants discussed the proposed strategic plan priorities and provided feedback on how to ensure that they are aligned with the needs of the tourism industry and the people of Kiribati. The workshop also provided an opportunity to confirm key stakeholders and partners who will be critical to the success of the strategic plan.

TAK CEO, Petero Manufolau said that TAK is committed to developing a sustainable tourism industry that benefits every I-Kiribati and the 2023-2026 strategic plan will provide the organisation with a roadmap to achieving such a goal.

The draft strategic plan validation workshop is part of the final round of review of the organisation’s new strategic plan. The next validation workshop will be conducted with TAK’s Kiribati Island staff in mid-October
The development of TAK’s strategic plan is supported by the Asian Development Bank’s (ADB) Pacific Private Sector Development Initiative (PSDI). TAK envisages that its plan be launched in November 2023 with implementation to begin from January 2024.

Tourism Authority of Kiribati Officially Welcomes Reigning Miss Kiribati as Destination Ambassador

The Tourism Authority of Kiribati (TAK) officially welcomed the reigning Miss Kiribati, Miss Moarube Teibaa as a Destination Ambassador. In this new role, Miss Kiribati will collaborate with TAK on tourism awareness, development, and promotional activities. A key focus of this partnership will be outreach to youths and encouraging their participation in all facets of tourism in Kiribati.

“We are thrilled to welcome Miss Kiribati as our new Destination Ambassador,” said Petero Manufolau, CEO of TAK. “She is a role model for young women in Kiribati, and we are confident that she will be a valuable contributor to our work to promote Kiribati as a sustainable and desirable tourism destination.”

As Destination Ambassador, Miss Kiribati will work with TAK in its tourism awareness, development, and destination promotion activities.

“I am honored to be appointed as the Tourism Authority of Kiribati’s Destination Ambassador,” said Miss Kiribati. “I am excited and look forward to working with TAK to promote our beautiful country and to encourage young people to get involved in the tourism industry.”

TAK believes that this partnership with Miss Kiribati will help to raise awareness of Kiribati as a tourism destination and to encourage more young people to participate in the industry. The organization is committed to working with Miss Kiribati to make Kiribati a more sustainable and inclusive tourism destination for all.