Tourism Authority Kiribati

Kaongora Newsletter

Kiribati Tourism Registers Positive Growth in Q3, 2023

The Tourism Authority of Kiribati (TAK) is pleased to announce a remarkable 30% increase in international visitor arrivals in Quarter 3, 2023 compared to the same period in 2019. This substantial growth signals a strong recovery for Kiribati’s tourism sector, which was significantly impacted by the COVID-19 pandemic.

“We are thrilled to witness this remarkable surge in international visitor arrivals,” stated Petero Manufolau, TAK CEO. “This growth is a testament to the resilience of Kiribati’s tourism sector and the country’s commitment to providing rewarding experience for visitors.”
Leisure and corporate travel accounted for a significant 72% of all arrivals in Q3, 2023, highlighting the country’s appeal to both business travelers and those seeking leisure getaways. Australia and the United States emerged as the top source markets, collectively representing 42% of Q3, 2023 international visitor arrivals.

The average length of stay for corporate travelers was 14.6 days, demonstrating the country’s attractiveness for extended business stays. Meanwhile, leisure travelers averaged a stay of 9 days, suggesting a growing interest in exploring the diverse attractions Kiribati has to offer.

Encouragingly, the tourism sector’s growth has also extended to the supply side. Accommodation across Kiribati increased by 7.8% compared to the previous quarter. Additionally, employment across the tourism sector expanded by a significant 54% in Q3, underscoring the sector’s positive impact on job creation.

“These developments are incredibly positive for Kiribati’s tourism industry,” remarked Manufolau. “The increasing accommodation capacity and expanding employment opportunities will undoubtedly contribute to the sector’s continued growth and success.”

As Kiribati’s tourism industry continues to develop, TAK remains committed to implementing strategies that enhance the visitor experience, promote sustainable tourism practices, and attract even more visitors to the enchanting nation.

CLICK HERE for a downloadable copy of the Q3 Report.

Kiribati participates in China International Travel Mart 2023.

Kiribati The Tourism Authority of Kiribati (TAK) made its presence for the first time at one of the largest China’s International Travel Mart (CITM) held in Kunming, Yunan Province from 17-19, November 2023.

Kiribati was represented by TAK Deputy CEO, Ms. Reeti Onorio. She was amongst the Heads of National Tourism Offices (NTO) from 7 other Pacific Island countries led by the Pacific Tourism Organization, (SPTO). Collectively, they showed the commitment of Pacific nations to work together in strengthening ties with the Chinese travel market.

Through the Pacific pavilion, Ms. Onorio had the opportunity to discuss Kiribati’s unique niche tourism assets and unique cultures with Chinese tour operators and consumers.

CITM is help annually and is the largest travel Mart in China. The event attracts tourism institutions, travel agencies, hotels, airlines, cultural institutions, museums and other culture & tourism-related businesses from China and around the globe. This year’s CITM attracts more than 3,000 companies and more than 1,000 international buyers.

Ms. Onorio shared that this year’s CITM was a learning experience for TAK to understand the Chinese outbound market post COVID-19. She also held discussions with tour operators on Kiribati’s Approved Destination Status for China and the progress TAK making as a destination through its MOU with the China Tourism Academy.

High on the agenda for Kiribati’s approach to the Chinese market was sustainable tourism and the destination’s intent to offer low impact, high value holiday experiences. These include cultural experiences, marine-based tourism and the off the beaten track laid-back lifestyle in the islands and its people.

DCEO Onorio expressed her gratitude to the Pacific Tourism Organisation (SPTO), and China’s Ministry of Culture of Tourism its annual commitment to support Kiribati’s participation at CITM.

CITM 2024 will be held in Shanghai, China. Leading up to that, TAK looks forward to further exploring opportunities for travel and tourism investment into our niche tourism sectors.

Kiribati Honours 80th Anniversary of the Battle of Tarawa.

The Tourism Authority of Kiribati (TAK) collaborated with the U.S Embassy in Suva, Fiji to organize the commemoration of the 80th anniversary of the Battle of Tarawa in Betio, South Tarawa on November 22, 2023.

In a solemn dawn ceremony at the U.S. World War 2 memorial monument, The President of Kiribati, His Excellency Taneti Maamau and First Lady Teiraeng Maamau were joined by the U.S Ambassador to Kiribati, Her Excellency Marie Damour to pay their respect and remember the lives lost and affected by the Battle of Tarawa between the U.S and Japan Forces from 20 – 23 November 1943.

While addressing attendees, H.E Taneti Maamau said ”the Battle of Tarawa will long be remembered as the bloodiest battle in the Pacific campaign of WWll, where more than 5,000 lives were lost in just 4 days”. He added “only the veterans and civilians who were involved right here on this battle ground can explain the grinding realities that they had to endure in order for us to remain free to live our lives and proposer”.

In her speech, Ambassador Marie Damour said, “the Battle of Tarawa is remembered because of the extraordinary courage displayed by the U.S. Marines who fought here and the remarkable devotion of the Japanese defenders who died here.”

The commemoration also honoured an unidentified Marine whose remains was exhumed by member of History Flight, a Non-Profit organization dedicated to researching, recovering and repatriating America’s service members back to United States of America

Also in attendance were U.S. Government officials, representatives of the U.S Embassy in Suva, Fiji, members of the Diplomatic Corps, Veterans and families of the fallen Marines, Kiribati Government and Betio town council representatives.

TAK acknowledges that remembering the Battle of Tarawa is crucial for preserving history, honouring the contributions of veterans, learning valuable lessons, fostering cultural identity, and promoting a global perspective that emphasizes peace and cooperation. Visitors to Tarawa are encouraged to visit WWll relics and sites around Betio for a better insight and understanding of this important part of Kiribati’s History.

Butaritari Honours 80th Anniversary of Te Kaukinangananga, the Battle of Butaritari (Makin)

Butaritari Island in Kiribati commemorated the 80th anniversary of Te Kaukinangananga, the Battle of Butaritari (Makin), on Tuesday 21 November 2023 at Ukiangang. The event was attended by a visiting U.S.A Battlefield Tour group, U.S Embassy, Suva, Fiji personnel, officials from the Office of te Beretitenti (OB), Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC), government officials, and the people of Butaritari.

The event began with a March parade led by the Kiribati Police Service (KPS) and included pre- and primary school students and local communities. The children of Ukiangang Primary School then performed an re-enactment of the raid by the U.S. Army in November 1943.

In his official address to the Parade, U.S Army Lieutenant Colonel John-Paul Smock expressed how supremely impressed he was with the people of Ukiangang on their spirit of remembrance in keeping the memory of this important part of the island’s history alive.

Mr. Glenn Frizzell, 85 years old from the U.S.A, shared his impressions of the event. “I first attended this event 7 years ago and I am impressed at how involved the children of Butaritari honor the memory of the war,” he said.

Mr. Maretino Kamaunea, of Butaritari Island, shared his personal experience of the battle. “I was only 13 years old when the Americans raided our island in their assault on Japanese Forces in 1943,” he recalled. “We were made to dig caves to hide in. We remained in the cave for over 24 hours until we were certain that the fighting between the Americans and the Japanese had stopped.” He added, “there was only a small gap in which we could peek out from and we could tell the Japanese from the Americans by their boots.”

The event concluded with a sumptuous feast prepared by the people of Ukiangang.

TAK Hosts Pinktober Awareness for Employees

The Tourism Authority of Kiribati (TAK) acknowledged Pinktober by hosting an information session for its staff to raise awareness on breast cancer on Tuesday 31 October 2023.

The event commenced with a breast cancer awareness presentation from the Ministry of Health and Medical Services (MHMS). The presentation highlighted the primary causes of breast cancer and offered guidance on how women and their families can take preventive measures against this disease.

Breast cancer is a pervasive disease that affects millions of women and their families worldwide. In an effort to increase awareness and provide support, October has been designated as Breast Cancer Awareness Month, often referred to as ‘Pinktober’.

Also in the presentation, TAK staffs were reminded of the importance of understanding the early detection and symptoms of breast cancer and the value of a well-balanced diet and how an active lifestyle can also help reduce the impact of breast cancer.

The event ended with a one-minute silent prayer to remember the late Mrs Sarah Botaake Teetu, a Senior Tourism Officer who recently lost her battle with breast cancer.

TAK Supports 3rd PNA Leaders’ Summit

The Tourism Authority of Kiribati actively supported planning and preparatory work for the 3rd Party to the Nauru Agreement (PNA) Leaders’ Summit, led by the Ministry of Fisheries and Resource Development, which took place on Kiritimati Island on October 26, 2023

The meeting centered on pressing concerns, including the sustainability of fisheries, climate resilience, and the promotion of sustainable development, demonstrating a strong dedication to the well-being of the Pacific region.

TAK took this opportunity to promote Kiritimati as the largest coral atoll in the world, a renowned fly-fishing destination, and the home of some of the world’s endangered seabirds.

The office in Kiritimati was also tasked in the allocation of rooms for the PNA delegations and organize tours and activities for leaders and their spouses and head of delegations. These tours and activities included fly fishing, birdwatching, and an island tour.

The leaders and their delegations had the opportunity to experience fly fishing, and each were accompanied by some of Kiritimati Island best fishing guides. Spouses got to enjoy a two-day tour program which included birdwatching, meeting the Island Women’s Association known as Nei Baneawa and touring the world’s largest coral atoll from Ronton Village to Paris. Delegates also toured the Solar Salt Company as part of their half day tour.

The Summit has given Kiritimati international recognition through the ‘Kiritimati Communique’, and TAK hopes that such an exposure will yield tourism advantages in the coming years.

Community-Based Tourism Experience for Cruise Vessel National Geographic Resolution.

The village of Ukiangang in Butaritari was brimming with excitement on October 25, 2023, as it hosted the passengers and crew of the MV National Geographic Resolution, which arrived on the island.

MV National Geographic Resolution is owned by Lindblad Bluewater II Ltd and carried 34 passengers and 103 crew members.

Visitors came ashore on zodiacs at Ukiangang Red Beach and were greeted by the Mayor, Clerk and Ukiangang village community of Butaritari. The cruise guests were transported to the community hall (Maneaba), where the entire village eagerly awaited to give them a warm welcome.
The atmosphere inside the Maneaba was alive with music, traditional dance performances, and guests dancing with the locals. Outside the Maneaba, guests were treated to a local culinary experience and a showcase on the importance of various parts of the coconut tree and how vital it is to the Kiribati way of life.

The event provided an opportunity for the villagers to promote sustainable tourism through guided tours to the unique mangroves of Butaritari, a WWII tour, and swimming and snorkelling at Bikati Islet Marine Protected Area.

In line with cruise visit, Tourism Authority of Kiribati (TAK) made significant efforts to develop Community-Based Tourism on Butaritari. The initiative has played out well especially with the alignment of the cruise visit. This endeavour aims to harness the potential of tourism to benefit both the local community and for future of the cruise ships visitations to Butaritari. By aligning these efforts with cruise visits, Butaritari not only attracts tourists but also fosters a sustainable and mutually beneficial relationship between visitors and the local community. This approach helps preserve the island’s unique character while contributing to its economic and social well-being.

The cruise also made stops in both North and South Tarawa on October 26, 2023. Passengers and crew members enjoyed a morning swim and snorkelling at Naa’s end (North Tarawa) and later the ship docked at Betio Wharf, where they were greeted and entertained by a local choir and traditional Kiribati dances.

While on South Tarawa, passengers and some crew members went on guided sightseeing and WWII tours hosted by three of the tour guide operators in Kiribati, while others explored the island on their own.

The leader of the expedition, Phillip Andrew Wolff, said that the trip to Butaritari and Roteariki Islet was an amazing experience and that they are very much looking forward to an opportunity to return in the future.

The ship departed from Betio Wharf in the afternoon and received a final farewell with traditional Kiribati dance performance and warm goodbyes from local tour operators, dancers and staff of the Tourism Authority of Kiribati.

Unlocking Tourism Career Opportunities for Senior Secondary Students

The Tourism Authority of Kiribati (TAK) conducted a career talk program to four senior secondary schools in South Tarawa, King George V & EBS, Sacred Heart High School, Saint Louis High School and William Goward Memorial College.

There are seven senior secondary schools in total, however only four schools granted our request, the remaining three could not be visited due to their busy schedule, with preparations before the South Pacific Form Seven Examination.

The primary objective was to introduce students to the world of tourism and the number of career opportunities it offers as they prepare for their university journeys.

The program placed a strong emphasis on the significance of tourism as both an industry and a field of study. It covered various areas within the sector, including hospitality, travel management, ecotourism, and cultural preservation, providing students with a comprehensive overview of the diverse opportunities within the tourism industry.

One of the teachers at Saint Louis High School who also attended the career talk said that he found this program very useful for the students as it will help them recognize how important tourism is and the number of opportunities available in this industry.

TAK acknowledges the ongoing support to all faith-based school principals in endorsing TAK’s tourism career talk outreach.

Sustainable Cruise Tourism in the Blue Pacific: Charting a Course for Economic Growth and Environmental Conservation

As the 2nd South Pacific Cruise Forum welcomed delegates from the cruise industry leaders and stakeholders, Petero Manufolau, Chairman and Chief Executive Officer of the Tourism Authority of Kiribati and Pacific Tourism Organisation Chairman, highlighted the significance of this event.

He recalled how the South Pacific Cruise Alliance (SPCA) had come full circle since hosting its inaugural Forum in 2015, co-hosted by the French Polynesian Government and the member Tahiti Cruise Club.

Mr. Manufolau emphasized the progress made by SPCA during its 13 years of operation in promoting the South Pacific region and its captivating ports of call. He acknowledged that in 2022, SPTO member countries received nearly 140,000 cruise ship passengers. However, this number was considerably lower than the over one million visitors recorded in 2018, primarily due to the impact of the COVID-19 pandemic.

However, he pointed out the positive aspect that the 140,000 passengers in 2022 represented a remarkable 140 percent increase from the previous year when there were none. Mr. Manufolau also highlighted the potential of small ships and expedition cruising to facilitate access to remote islands and challenging-to-reach locations, fostering sustainable tourism investment.

“It’s a testament to our resilience and potential for growth. And for the next two days, we will engage in candid discussions about the state of the Pacific cruise market and listen to the insights of key cruise line executives regarding their outlook and requirements to secure more port visits to our islands,” says Mr Manufolau.

In addition, Mr. Manufolau emphasized that, according to the Pacific Sustainable Tourism Policy Framework of SPTO, the 2030 vision is clearly defined:

“We envision a future where tourism empowers us, fostering resilience, prosperity, and inclusivity. It enhances the well-being of our communities while safeguarding, revitalizing, and celebrating our cultures, islands, and ocean ecosystems,” Mr. Manufolau highlighted.

He further pointed out that the cruise ship industry aligns perfectly with this vision, given its capacity to reach and impact significant tourist hubs and remote, isolated communities, thereby extending economic benefits to grassroots communities. He encouraged collaborative efforts to make sustainable cruising in the Blue Pacific a reality.

Moreover, Mr. Manufolau expressed enthusiasm for the latest environmentally friendly technological advancements in power propulsion and waste management systems.
He noted, “Climate change poses the most significant threat to the livelihoods, security, and well-being of the people and islands in the Pacific.”

He emphasized that the SPTO Strategic Plan 2020-2024 focuses on cruising and yachting sectors with relevant associations, industry bodies, and companies, fostering collaboration with partners to support members in developing necessary facilities, shore operations, policies, and procedures, and conducting community consultations.

Mr Manufolau mentioned that in the days ahead, the primary emphasis would be on enhancing connections among government, business, and civil society and further amplifying the economic advantages of the cruise industry. The collective goal is to chart a course toward a sustainable and thriving future in the Blue Pacific.

Kiribati participates in 2023 Pacific Sustainable Tourism Leadership Summit

Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC) Secretary, Mr. Ruui Tabutoa and Tourism Authority of Kiribati (TAK) CEO, Petero Manufolau joined industry experts, scholars, partners, and friends in Papeete, French Polynesia on 16 & 17 October 2023 for the 2nd Pacific Sustainable Tourism Leadership Summit.

The Pacific Sustainable Tourism Leadership Summit 2023 brought together changemakers, sustainable tourism leaders, and advocates for community, cultural, and environmental well-being. Participants at the summit engaged in discussions and collaborations aimed at putting sustainability into action.

French Polynesia President and Minister responsible for tourism, His Excellency Moetai Brotherson in his official address highlighted that tourism was a crucial driver of economic growth and job creation in the Pacific nations. He added that “to ensure its effectiveness, sustainability is paramount, especially in the face of pandemics, global shocks and climate change.”

In officiating the event, TAK CEO and Pacific Tourism Organisation Chairman Petero Manufolau stated that the summit theme of “Co-creating Resilient Destinations,” represented a resounding call to action, signifying an unwavering commitment to strengthening the approach to sustainable tourism in the Pacific region.

He stated that the SPTO, along with contributions from Pacific nations and various stakeholders, had set the wheels in motion with the development of the Pacific Sustainable Tourism Policy Framework.

18 Pacific Island nations have publicly declared their commitment to sustainable tourism at the national level, demonstrating unity and foresight in pursuing a shared vision for sustainable tourism. Manufolau said that “this collective achievement recognizes the individual commitments made by all participants towards this vital cause.”

The 2-day event concluded with the launch of the Pacific Sustainable Tourism Standards (PTSS). These standards will lead the way for innovative national sustainability standards, setting the bar for the tourism industry. It will provide guidance to destinations like Kiribati to work towards improved sustainability in their tourism sector.