Tourism Authority Kiribati

Kaongora Newsletter

Kiritimati Island first to Welcome New Year

Kiritimati Island, located in the western part of Kiribati, welcomed the world’s first sunrise of 2024 with a festive dawn event featuring songs and dance at Bay of Wrecks site on January 1st, 2024.

Shared live via the Tourism Authority of Kiribati’s (TAK) official #VisitKiribati page, the Minister for Line & Phoenix Islands Development (MLPID), Honourable Mikarite Temari delivered a New Year welcome address and expressed gratitude for Kiribati’s unique distinction as the world’s first sunrise destination.

Minister Temari welcomed the more than 16,000 viewers to appreciate the cultural richness presented by the people of Kiritimati Island and encouraged them to consider Kiritimati Island in their 2024 travel plans. Furthermore, Honourable Temari invited travellers to travel to and join the people of Kiritimati Island welcome the world’s first sunrise on 01 January 2025.

TAK Acting CEO, Ms. Reeti Onorio expressed appreciation to all its partners that supported the event including the Aibwea Student Association from Brigham Young University, traditional entertainers from Banana village, Kiritimati Island tourism operators, visitors, and the people of Kiritimati Island.

Kiritimati Island is renowned for world-class saltwater fly-fishing and boasts some of the world’s most secluded and pristine golden sand beaches, a turquoise lagoon, and a diverse marine life.

The island is serviced through a weekly Fiji Airways service from Nadi and Honolulu and an Air Kiribati service from the nation’s capital, Tarawa.

Tourism Authority of Kiribati Acknowledges Valuable Contribution of International Volunteers.

As the world celebrate International Volunteers Day this week, the Tourism Authority of Kiribati (TAK) extends its gratitude to the dedicated remote volunteers from the Australia Volunteers International (AVI) and New Zealand’s Volunteer Services Abroad (VSA) for their invaluable contributions to the organization.

Over the years, TAK has been fortunate to collaborate with AVI and VSA, whose remote volunteers have played a pivotal role in advancing TAK’s mission of promoting sustainable tourism development in Kiribati. The collaboration has enabled the successful implementation of key initiatives aimed at enhancing tourism in Kiribati.

In 2021, TAK partnered with AVI to develop the organization’s Digital Marketing Strategy, a milestone that significantly boosted TAK’s online presence and outreach.

Looking towards the future, in 2023, TAK is excited to be working alongside VSA to develop the ‘Mauri Way’, a Tourism & Hospitality Customer Service Program. This program aims to elevate the hospitality standards in Kiribati, ensuring a positive and memorable experience for visitors. The collaboration reflects the dedication of international volunteers to sharing their expertise and knowledge to uplift the local tourism industry.

During the International Volunteer Day celebration hosted by the New Zealand High Commission and VSA, TAK’s CEO, Petero Manufolau, expressed gratitude for the volunteers’ exceptional support. He stated, “TAK is grateful for the support of volunteers who generously give up their time to impart their knowledge and skills, contributing significantly to strengthening capacity within our organization.” Mr. Manufolau emphasized that, “against limited budgetary constraints, crucial work by TAK could not have been accomplished without the invaluable support from international volunteers.”

TAK recognizes the efforts of all volunteers who have played a crucial role in fostering sustainable tourism development in Kiribati. Their dedication and expertise, creating a positive effect on the local communities and economy. TAK encourages stakeholders to join in acknowledging and appreciating the global community of volunteers whose commitment contributes to positive change around the world.

Tourism Statistics Training to Enhance Survey Design, Data Gathering and Analysis.

The Pacific Tourism Organisation (SPTO) through its Pacific Tourism Data Initiative (PTDI) hosted a tourism statistics training on statistics online software tools in Tarawa from 28 November to 01 December 2023 in Betio, South Tarawa.

The 4-days training included skills enhancement in the use of statistics software including Qualtrics, a survey design software, Statistical Package for Social Sciences (SPSS), and NVIVO, a software program used for qualitative and mixed-methods research.

SPTO Research & Statistics Manager, Mr. Prashil Parkas said, “these software applications are essential for conducting comprehensive research and analysis and will provide participants with a hands-on experience in navigating their features”.

Through the knowledge gained, TAK’s Research and Statistics team are now better equipped to design effective surveys and gather valuable insights from travellers, tourism communities and stakeholders. The training discussed a step-by-step process on the use SPSS, a statistical analysis software which empowers participants to interpret and draw meaningful conclusions from data sets.

Integral to the training was a segment on Digital Marketing Indicators delivered by SPTO Digital Marketing Officer, Mr. Atama Tamanilo. This segment provided TAK with a comprehensive understanding of how these indicators can be effectively measured and analyzed to drive strategic decision-making within the tourism sector.

The training was conducted by SPTO Research Officer, Mr. Nemani Tebana, and was attended by two representatives from the Kiribati National Statistics Office (KNSO), Ministry of Tourism, Commerce Industrial Cooperation (MTCIC), and TAK.

Kiribati participates in China International Import Expo 2023

The Tourism Authority of Kiribati (TAK) led the Kiribati delegation to the 6th China International Import Expo (CIIE) 2023 at the CIIE National Exhibition and Convention Center in Shanghai, China from 05 – 10 November 2023. This marked Kiribati’s first every participation in the event which was hosted by the Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal People’s Government.

CIIE is renowned as China’s premier trade event providing a unique platform for countries such as Kiribati to showcase their products, explore business opportunities, and engage in dialogue on key economic and trade potentials. Kiribati’s participation is a testament to the nation’s dedication to expanding its economic horizons and strengthening diplomatic ties with China.

This event marks a new chapter in Kiribati’s engagement with China on a global scale and underscores the country’s commitment to fostering international trade, tourism, and cooperation.

Kiribati’s participation not only symbolizes its commitment to global trade in fish and coconut products with China but also presented a unique opportunity to bolster its tourism sector through promoting Kiribati as a tourism & travel destination for the Chinese travel market through its products.

The participation at the 6th CIIE was coordinated by the Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC) and the delegation was made up of representative officials from TAK, Kiribati Coconut Development Ltd (KCDL) and Central Pacific Producers Ltd (CPPL). Kiribati Fish Ltd (KFL), a joint venture with the Kiribati government, Shanghai Deep Sea Fishery and Golden Ocean Fish Ltd also participated in CIIE playing a significant role in the official launching of their Kiribati fish products during the 6 days CIIE trade event.

Kiribati Tourism Registers Positive Growth in Q3, 2023

The Tourism Authority of Kiribati (TAK) is pleased to announce a remarkable 30% increase in international visitor arrivals in Quarter 3, 2023 compared to the same period in 2019. This substantial growth signals a strong recovery for Kiribati’s tourism sector, which was significantly impacted by the COVID-19 pandemic.

“We are thrilled to witness this remarkable surge in international visitor arrivals,” stated Petero Manufolau, TAK CEO. “This growth is a testament to the resilience of Kiribati’s tourism sector and the country’s commitment to providing rewarding experience for visitors.”
Leisure and corporate travel accounted for a significant 72% of all arrivals in Q3, 2023, highlighting the country’s appeal to both business travelers and those seeking leisure getaways. Australia and the United States emerged as the top source markets, collectively representing 42% of Q3, 2023 international visitor arrivals.

The average length of stay for corporate travelers was 14.6 days, demonstrating the country’s attractiveness for extended business stays. Meanwhile, leisure travelers averaged a stay of 9 days, suggesting a growing interest in exploring the diverse attractions Kiribati has to offer.

Encouragingly, the tourism sector’s growth has also extended to the supply side. Accommodation across Kiribati increased by 7.8% compared to the previous quarter. Additionally, employment across the tourism sector expanded by a significant 54% in Q3, underscoring the sector’s positive impact on job creation.

“These developments are incredibly positive for Kiribati’s tourism industry,” remarked Manufolau. “The increasing accommodation capacity and expanding employment opportunities will undoubtedly contribute to the sector’s continued growth and success.”

As Kiribati’s tourism industry continues to develop, TAK remains committed to implementing strategies that enhance the visitor experience, promote sustainable tourism practices, and attract even more visitors to the enchanting nation.

CLICK HERE for a downloadable copy of the Q3 Report.

Kiribati participates in China International Travel Mart 2023.

Kiribati The Tourism Authority of Kiribati (TAK) made its presence for the first time at one of the largest China’s International Travel Mart (CITM) held in Kunming, Yunan Province from 17-19, November 2023.

Kiribati was represented by TAK Deputy CEO, Ms. Reeti Onorio. She was amongst the Heads of National Tourism Offices (NTO) from 7 other Pacific Island countries led by the Pacific Tourism Organization, (SPTO). Collectively, they showed the commitment of Pacific nations to work together in strengthening ties with the Chinese travel market.

Through the Pacific pavilion, Ms. Onorio had the opportunity to discuss Kiribati’s unique niche tourism assets and unique cultures with Chinese tour operators and consumers.

CITM is help annually and is the largest travel Mart in China. The event attracts tourism institutions, travel agencies, hotels, airlines, cultural institutions, museums and other culture & tourism-related businesses from China and around the globe. This year’s CITM attracts more than 3,000 companies and more than 1,000 international buyers.

Ms. Onorio shared that this year’s CITM was a learning experience for TAK to understand the Chinese outbound market post COVID-19. She also held discussions with tour operators on Kiribati’s Approved Destination Status for China and the progress TAK making as a destination through its MOU with the China Tourism Academy.

High on the agenda for Kiribati’s approach to the Chinese market was sustainable tourism and the destination’s intent to offer low impact, high value holiday experiences. These include cultural experiences, marine-based tourism and the off the beaten track laid-back lifestyle in the islands and its people.

DCEO Onorio expressed her gratitude to the Pacific Tourism Organisation (SPTO), and China’s Ministry of Culture of Tourism its annual commitment to support Kiribati’s participation at CITM.

CITM 2024 will be held in Shanghai, China. Leading up to that, TAK looks forward to further exploring opportunities for travel and tourism investment into our niche tourism sectors.

Kiribati Honours 80th Anniversary of the Battle of Tarawa.

The Tourism Authority of Kiribati (TAK) collaborated with the U.S Embassy in Suva, Fiji to organize the commemoration of the 80th anniversary of the Battle of Tarawa in Betio, South Tarawa on November 22, 2023.

In a solemn dawn ceremony at the U.S. World War 2 memorial monument, The President of Kiribati, His Excellency Taneti Maamau and First Lady Teiraeng Maamau were joined by the U.S Ambassador to Kiribati, Her Excellency Marie Damour to pay their respect and remember the lives lost and affected by the Battle of Tarawa between the U.S and Japan Forces from 20 – 23 November 1943.

While addressing attendees, H.E Taneti Maamau said ”the Battle of Tarawa will long be remembered as the bloodiest battle in the Pacific campaign of WWll, where more than 5,000 lives were lost in just 4 days”. He added “only the veterans and civilians who were involved right here on this battle ground can explain the grinding realities that they had to endure in order for us to remain free to live our lives and proposer”.

In her speech, Ambassador Marie Damour said, “the Battle of Tarawa is remembered because of the extraordinary courage displayed by the U.S. Marines who fought here and the remarkable devotion of the Japanese defenders who died here.”

The commemoration also honoured an unidentified Marine whose remains was exhumed by member of History Flight, a Non-Profit organization dedicated to researching, recovering and repatriating America’s service members back to United States of America

Also in attendance were U.S. Government officials, representatives of the U.S Embassy in Suva, Fiji, members of the Diplomatic Corps, Veterans and families of the fallen Marines, Kiribati Government and Betio town council representatives.

TAK acknowledges that remembering the Battle of Tarawa is crucial for preserving history, honouring the contributions of veterans, learning valuable lessons, fostering cultural identity, and promoting a global perspective that emphasizes peace and cooperation. Visitors to Tarawa are encouraged to visit WWll relics and sites around Betio for a better insight and understanding of this important part of Kiribati’s History.

Butaritari Honours 80th Anniversary of Te Kaukinangananga, the Battle of Butaritari (Makin)

Butaritari Island in Kiribati commemorated the 80th anniversary of Te Kaukinangananga, the Battle of Butaritari (Makin), on Tuesday 21 November 2023 at Ukiangang. The event was attended by a visiting U.S.A Battlefield Tour group, U.S Embassy, Suva, Fiji personnel, officials from the Office of te Beretitenti (OB), Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC), government officials, and the people of Butaritari.

The event began with a March parade led by the Kiribati Police Service (KPS) and included pre- and primary school students and local communities. The children of Ukiangang Primary School then performed an re-enactment of the raid by the U.S. Army in November 1943.

In his official address to the Parade, U.S Army Lieutenant Colonel John-Paul Smock expressed how supremely impressed he was with the people of Ukiangang on their spirit of remembrance in keeping the memory of this important part of the island’s history alive.

Mr. Glenn Frizzell, 85 years old from the U.S.A, shared his impressions of the event. “I first attended this event 7 years ago and I am impressed at how involved the children of Butaritari honor the memory of the war,” he said.

Mr. Maretino Kamaunea, of Butaritari Island, shared his personal experience of the battle. “I was only 13 years old when the Americans raided our island in their assault on Japanese Forces in 1943,” he recalled. “We were made to dig caves to hide in. We remained in the cave for over 24 hours until we were certain that the fighting between the Americans and the Japanese had stopped.” He added, “there was only a small gap in which we could peek out from and we could tell the Japanese from the Americans by their boots.”

The event concluded with a sumptuous feast prepared by the people of Ukiangang.

TAK Hosts Pinktober Awareness for Employees

The Tourism Authority of Kiribati (TAK) acknowledged Pinktober by hosting an information session for its staff to raise awareness on breast cancer on Tuesday 31 October 2023.

The event commenced with a breast cancer awareness presentation from the Ministry of Health and Medical Services (MHMS). The presentation highlighted the primary causes of breast cancer and offered guidance on how women and their families can take preventive measures against this disease.

Breast cancer is a pervasive disease that affects millions of women and their families worldwide. In an effort to increase awareness and provide support, October has been designated as Breast Cancer Awareness Month, often referred to as ‘Pinktober’.

Also in the presentation, TAK staffs were reminded of the importance of understanding the early detection and symptoms of breast cancer and the value of a well-balanced diet and how an active lifestyle can also help reduce the impact of breast cancer.

The event ended with a one-minute silent prayer to remember the late Mrs Sarah Botaake Teetu, a Senior Tourism Officer who recently lost her battle with breast cancer.

TAK Supports 3rd PNA Leaders’ Summit

The Tourism Authority of Kiribati actively supported planning and preparatory work for the 3rd Party to the Nauru Agreement (PNA) Leaders’ Summit, led by the Ministry of Fisheries and Resource Development, which took place on Kiritimati Island on October 26, 2023

The meeting centered on pressing concerns, including the sustainability of fisheries, climate resilience, and the promotion of sustainable development, demonstrating a strong dedication to the well-being of the Pacific region.

TAK took this opportunity to promote Kiritimati as the largest coral atoll in the world, a renowned fly-fishing destination, and the home of some of the world’s endangered seabirds.

The office in Kiritimati was also tasked in the allocation of rooms for the PNA delegations and organize tours and activities for leaders and their spouses and head of delegations. These tours and activities included fly fishing, birdwatching, and an island tour.

The leaders and their delegations had the opportunity to experience fly fishing, and each were accompanied by some of Kiritimati Island best fishing guides. Spouses got to enjoy a two-day tour program which included birdwatching, meeting the Island Women’s Association known as Nei Baneawa and touring the world’s largest coral atoll from Ronton Village to Paris. Delegates also toured the Solar Salt Company as part of their half day tour.

The Summit has given Kiritimati international recognition through the ‘Kiritimati Communique’, and TAK hopes that such an exposure will yield tourism advantages in the coming years.