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TAK conducts a Tourism Business Inventory Survey on Butaritari

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The Tourism Authority of Kiribati (TAK) is proud to announce the successful completion of its annual Tourism Business Inventory Survey (TBIS) in Butaritari conducted by the Research and Statistics Unit. The primary purpose of this survey is to update the Kiribati Accommodation Database with key information, including contact details, number of employees, services offered, and available facilities, among others. The survey took place from April 6th to 8th, 2025.

The results indicate that only three accommodations are currently available on the island: Atinibwaan Iesu Parish Bungalows, Isles Sunset Lodge, and a newly established property, Nemat Resort.

In the previous year, four accommodations were in operation, providing a total of 43 rooms, 43 beds, and employing 46 staff members (22 women and 24 men). However, this year the survey recorded only three accommodations in operation, offering 26 rooms, 46 beds, and employing 17 staff members. This reflects a notable decline in both available accommodations and workforce compared to the last reporting period for Butaritari.

Additionally, three other accommodations were not included in the survey, as they are currently undergoing renovations or require significant maintenance. These properties include TKK Guesthouse, Island Council Guesthouse, and Lismore Motel.
The survey also highlights the urgent need to develop more accommodation facilities on the island and enhance staff training through TAK’s ‘Mauri way’ Hospitality & Customer service training program, and to encourage the creation of locally designed tourism packages.

TAK sincerely thanks the tourism operators in Butaritari for their valuable input and support in this survey.

TAK Showcases ‘Kiribati’ at South Pacific Tourism Exchange 2025

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The Tourism Authority of Kiribati (TAK) is happy to announce that it has just returned from participating at the South Pacific Tourism Exchange 2025 (SPTE2025) that took place on the 9th-10th May at the Crowne Plaza Resort & Spa in Nadi, Fiji.

The SPTE2025 is a prestigious tourism trade meeting event (B2B) held annually and is organized by the South Pacific Tourism Organisation (SPTO) to present a cost-effective platform for its Pacific Island partners to travel from all corners of the Pacific to meet at one location to exchange their exciting tourism products with international buyers from across the globe who are made up of international travel agents and tour operators who are also seeking and exploring new travel holiday products to promote to their clients in their foreign countries.

During this year’s SPTE, TAK managed to engage with 26 travel industry professionals, tour operators, and media representatives to promote the country’s unique tourism offerings. The trade networking was held in 15-minute meeting intervals, which were considerably very brief meeting encounters, however, most of the work will come after the SPTE event with a series of follow-throughs to send each buyer with a Kiribati tourism destination profile information. He added that through networking events, business appointments, and destination presentations, Kiribati aims to increase awareness of its tourism potential and attract more visitors to its shores.

Ms. Reeti Onorio, the Acting CEO of TAK, along with George Kum Kee (Senior Tourism Officer), who attended the SPTE indicated that Kiribati’s presence at this prestigious event underscores its commitment to fostering sustainable tourism growth and highlighting the diverse attractions that Kiribati has to offer. He added that, apart from the natural beauty of Sun, Sea & Sand that we all share similarly with our neighboring Pacific Islands destinations, Kiribati participated in showcasing its niche tourism products such as authentic cultural experiences through cultural community-based tourism activities, world-class fishing in Kiritimati Island, Scuba diving in Kiritimati Island, Birdwatching & wildlife tourism, and surfing Kiritimati & Fanning Island. “Our islands offer truly simple and raw experiences for travelLers seeking off-the-beaten-path adventure and authentic cultural encounters. We look forward to forging new partnerships after this SPTE and we look forward to welcoming more visitors to Kiribati.

With its participation in the South Pacific Tourism Exchange 2024, the Tourism Authority of Kiribati aims to position the country as a must-visit destination in the South Pacific, inviting travelLers to discover the magic moments of Kiribati and create lifelong, memorable memories and experiences.

TAK prepares for MV Hanseatic Inspiration Cruise call and Butaritari Atoll Tourism Product Launch

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On 1 April, a team from the Product Development and Investment Promotion (PDIP) Unit of the Tourism Authority of Kiribati (TAK) travelled to Butaritari Atoll to spearhead preparations for two major tourism events: the highly anticipated visit of the MV Hanseatic Inspiration cruise ship on Bikati Islet and the Butaritari Tourism Product Launch.

This mission is part of TAK’s ongoing commitment to support and empower tourism-ready communities across Kiribati by equipping them with the tools and training needed to offer authentic, engaging, and sustainable visitor experiences.

Cruise Visit to Bikati Islet – 2 May
The MV Hanseatic Inspiration is scheduled to call at Bikati Islet on 2 May, generating strong anticipation among locals and stakeholders. Two TAK officers spent three days on the islet working closely with community members to prepare for the cruise visit.

Key activities included:
• Finalizing welcoming protocols
• Coordinating guided tours and cultural performances (including traditional dances and choir)
• Organizing local refreshments, such as fresh tropical fruits
• Conducting site assessments and marking designated areas for meet-and-greet points, restrooms, and performance spaces to ensure a smooth and enjoyable visitor flow.

These preparations aim to offer passengers a memorable, culturally rich experience while highlighting Bikati’s identity and its community-led, sustainable tourism approach.

Tourism Product Launch Preparation – Mainland Butaritari

Following their work on Bikaati, the TAK team continued preparations on the mainland of Butaritari, focusing on strengthening the readiness of local communities for the upcoming Butaritari Tourism Product Launch.
Working alongside the Butaritari Island Council, the team engaged with nine communities: Ukiangang, Antakana, Tanimaiaki, Tanimainiku, Keuea, Kuuma Village, Utirake Community, and Bikaati Islet.

Key tasks included:
• Finalizing tour programs and highlights
• Refining visitor experience packages to include:
o Traditional welcome ceremonies
o Cultural performances (dance and choir)
o Maneaba-based gatherings
o Local culinary tastings
o Handcrafted souvenirs

These efforts aim to enhance the guest experience while also positioning Butaritari as a vibrant, emerging tourism destination in Kiribati.

Towards Sustainable Tourism Development
The Butaritari Tourism Product Launch marks a pivotal milestone in the island’s tourism journey, paving the way for greater recognition of its unique attractions and cultural offerings. TAK extends its sincere gratitude to the Butaritari Island Council, participating communities, and all stakeholders for their dedication, enthusiasm, and hard work in bringing these initiatives to life.

These initiatives are not only a celebration of Butaritari’s rich heritage and natural beauty but also a contribution to Kiribati’s national tourism development goals—by building local capacity and promoting sustainable, inclusive tourism across the islands.

TAK conducts Mauri Way Customer Service Training on Butaritari Atoll

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The Tourism Authority of Kiribati (TAK) successfully extended the Mauri Way Customer Service Training program to tourism operators and community-based tourism businesses in Butaritari. Held from the 2nd to the 5th of April 2025 at Isle Sunset Lodge, the training focused on enhancing customer service skills to deliver exceptional and uniquely Kiribati visitor experiences.

The Mauri Way Tourism and Hospitality Customer Service Training Program is tailored to empower employees of local tourism businesses by equipping them with the skills and knowledge needed to elevate customer service standards to a national level. By showcasing Kiribati’s rich culture, the program aims to foster memorable, high-quality visitor experiences.

The training comprised seven interactive modules:
1. Introduction/Overview of Te Mauri Way
2. First Impressions
3. Types of Travellers and Cultural Awareness
4. Anticipating Travellers’ Needs and Wants
5. Problem-Solving, Complaint Handling, and Conflict Management
6. Customer Service
7. Bringing It All Together

The program included dynamic activities such as interactive sessions, group discussions, role-play exercises, open forums, and Q&A sessions. It was led by Tourism Officer Monika Rikita, with support from Acting Assistant Tourism Officer Tie Manuera.

A total of 29 participants from various tourism businesses attended, including representatives from Nemat Resort, Isle Sunset Lodge, Antinbwaan Iesu Guesthouse, Te Nikabubuti Eco Lodge, Buron Takenraoi Community, Nei Rakentaai, Tekaneati, Notiruru, Butirake Community, Ukiangang Meang & Maiaki, Te Toronibwai Community, Antekana, and the Butaritari Island Council.

Speaking on behalf of the participants, Mr. Kamoriki Willie, a tour guide and representative from the Butaritari Island Council, emphasized the significance of the training in supporting the diverse roles and responsibilities of those involved in local tourism businesses.

TAK extends its heartfelt gratitude to the Pacer Plus Implementation Unit for funding this crucial initiative. Appreciation is also extended to the Ministry of Tourism, Commerce, Industry, and Cooperatives for their unwavering support in implementing the training, as well as the Butaritari Island Council for their invaluable assistance during the program.

Tourism Authority Of Kiribati (TAK) Office Moves to a New Location

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The Tourism Authority of Kiribati (TAK) is excited to announce that it has officially moved its office to a new location. The new TAK office is located at the Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC), opposite the Kiribati Institute of Technology (KIT). Our office is situated at the back of the MTCIC building.

This is now our new mailing address:

Tourism Authority of Kiribati
Ministry of Tourism, Commerce, Industry & Cooperatives
P.O Box 479, Betio, Tarawa,
Rep. of Kiribati

TAK looks forward to continuing to serve all from our new premises.

The Tourism Authority of Kiribati (TAK) engages Ministry of Internal Affairs on Licensing Transition.

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The Tourism Authority of Kiribati (TAK) held a productive meeting with the Director of the Ministry of Internal Affairs (MIA), and his team on December 27th, 2024. The meeting focused on updating the Ministry on TAK’s recent awareness consultations with island councils across Tarawa, Kiritimati, and some of the outer-islands regarding the transition of licensing responsibilities from the Councils to TAK, effective January 2025.

Representing TAK were Mr Iataake King, Manager of the Standards and Licensing Unit and a University of the South Pacific (USP) intern currently attached to the Unit. The MIA team was led by the Director, supported by a Senior Local Government Officer and staff.

During the discussion, the Director of the Ministry of Internal Affairs expressed strong support for the transition, emphasizing that it was long overdue. While the initiative was initially planned for the implementation two years ago, it had been delayed as some island councils were not adequately informed at the time.

Mr King provided a comprehensive update on TAK’s progress, highlighting the recent awareness consultations with several island councils. He also sought the Ministry’s assistance in disseminating information to councils that had not yet been reached, given the limited timeframe. The Director assured full cooperation and instructed his team to begin informing the remaining councils immediately.

This transition marks a significant milestone for TAK, as the collection of licensing fees from Accommodation Establishments will serve as a primary source of revenue for the organisation in 2025.

The Tourism Authority of Kiribati remains committed to strengthening its partnerships with Government Ministries and Stakeholders to ensure the seamless implementation of this important initiative.

Miss Pacific Islands 2024-2025 to Visit Kiribati from 18th to 20th January 2025

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South Tarawa, Kiribati – The people of Kiribati are delighted to welcome Miss Pacific Islands 2024-2025, Moemoana Safa’ato’a Schwenke, on her official visit to the island nation from the 18th to the 20th of January. This significant visit highlights the growing engagement between Pacific Island nations and provides a unique opportunity to showcase Kiribati’s rich culture and history.

During her stay, Moemoana, accompanied by her sister and a cameraman, will be passionate about advocating for Pacific culture and heritage, and she is eager to promote Kiribati’s beauty & culture through captivating photos and videos shared on her social media platforms, reaching audiences across the region and beyond.

Moemoana’s journey arrived at the Miss Pacific Islands competition in Nauru in January 2024 when she was crowned as the Pacific’s Queen for 2024-2025. Hailing from Samoa, she has been a vocal advocate for sustainability, women’s empowerment, and the celebration of Pacific identities. Her reign as Miss Pacific Islands in 2024 has been marked by her efforts to highlight the stories and resilience of the Pacific peoples, making her an inspirational figure for communities across the Pacific region.

As part of her visit, Ms. Moemoana is also expected to meet with Miss Kiribati 2024, Ms. Kimberly Tokanang, who is set to represent Kiribati at the upcoming Miss Pacific Islands Pageant 2025 in the Solomon Islands from 1st to 9th February. This meeting will serve as a valuable opportunity for Ms. Tokanang to learn from Ms. Moemoana’s experiences and insights.

For Media Inquiries: info@kiribatitourism.gov.ki

The Pacific Nation Kiribati Confirms Miss Kiribati 2024, Ms. Kimberly Tokanang, to Compete in the Miss Pacific Islands Pageant 2025

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South Tarawa, Kiribati – The Tourism Authority of Kiribati is excited to officially announce that Miss Kiribati 2024, Ms. Kimberly Tokanang, will represent Kiribati at the Miss Pacific Islands Pageant (MPIP) 2025. This milestone marks the first-ever participation of a Miss Kiribati in the prestigious regional pageant, which will be held in the Solomon Islands from 1st to 9th February 2025.

The Miss Pacific Islands Pageant is a celebrated cultural event that showcases the beauty, intelligence, and talents of Pacific women while promoting the rich traditions and values of the region. Ms. Kimberly Tokanang’s participation represents a significant step for Kiribati, providing a platform to highlight the nation’s unique culture, heritage, and resilience on the regional stage.
To ensure a successful debut, a dedicated Miss Kiribati MPIP2025 Working Committee has been formed. This committee, along with its subcommittees, is tasked with organizing preparations and spearheading fundraising efforts to support Ms. Tokanang’s journey. The committee comprises representatives from various sectors, including government, local businesses, and community organizations, reflecting the collective pride and commitment of the people of Kiribati.

Statement from the Miss Kiribati MPIP2025 Working Committee:

“We are excited to support Ms. Kimberly Tokanang as she prepares to represent Kiribati at the Miss Pacific Islands Pageant 2025. Her participation is an opportunity to celebrate Kiribati’s culture and showcase our talent and values on a broader stage. We encourage all I-Kiribati to join us in fundraising and supporting Kimberly on this historic journey.”
In the lead-up to the event, the 6 Working Sub-Committees have been formed to oversee activities, including cultural talent training, wardrobe preparation, traditional wear, sarong wear, and a fundraising & float sub-committee. Fundraising events will be organized to ensure that Ms. Tokanang is well-prepared and fully supported for this momentous occasion.
The people of Kiribati are invited to follow Kimberly’s journey and actively participate in the upcoming events and initiatives. Together, we can make her representation a source of pride for our nation Kiribati.
For Media Inquiries: info@kiribatitourism.gov.ki

Honoring History: Commemorating the 81st Anniversary of Battle of Tarawa, 2024

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The early morning of the 22nd of November 2024, marked the commemoration of the 81st Anniversary of the Battle of Tarawa to pay tribute to the courage and sacrifices of those who fought and lost their lives in one of World War II’s most significant battles. The commemoration event was held at the US Marines Memorial Monument (USMC) on Betio the bloody battlefield of the Battle of Tarawa. The hosting of solemn event was co-funded by the US Government and the Tourism Authority of Kiribati (TAK) under the Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC).

The Battle of Tarawa, which took place from 20th to 23rd November 1943, was a key turning point in the Pacific theater of the war. The commemoration recognized the sacrifices of over 6,000 lives lost—both Allied forces and Japanese soldiers—and the resilience of the I-Kiribati people who endured the devastation.

The Dawn Service event was attended by the Head of State – His Excellency President Taneti Mamau and his Cabinet Ministers and other important dignitaries including the Japanese Ambassdor, family members of the US Marines and guests. The event was officially opened with a prayer, and garlanding of guests and followed by welcome remarks delivered by an elder from the Betio Betio Unimwane Elders Association. This was followed with a harmonious flag raising of the USA, Japanese, and Kiribati flags by the Kiribati Police Service (KPS) Guard of Honor and the playing of the national anthems delivered by the KPS Brass Band.

The Head of State, HE President Taneti Mamau delivered a compelling speech emphasizing the historical significance of the Battle of Tarawa, the importance of preserving its memory, and the enduring commitment to peace and reconciliation. His Excellency also emphasized the country’s heartfelt call for peace to the world, echoing the brutality of wars and the lessons learned from the Battle of Tarawa. He went on to say that Kiribati will continue to honor its past, and events like this serve as a reminder of the shared history and mutual respect between nations where Kiribati sets an example for Peace.

A moment of silence was also observed after the President’s speech, and it was followed by the laying of wreaths. After the ceremony at the USMC monument, the VIPs and guests moved to the WWII Japanese & Korean monuments located at Takoronga also on Betio where the second part of the commemoration was held to pay respects and lay wreaths for the Japanese & Korean losses and it was soon followed with the serving of breakfast and refreshments.

The Ministry of Tourism, Commerce, Industry & Cooperatives and the Tourism Authority of Kiribati expressed their gratitude to all who participated, reaffirming their commitment to preserving Kiribati’s historical WWII heritage while promoting the country as a destination where history and peaceful culture converge.

The Tourism Authority of Kiribati is responsible for working with our partners to encourage travelers to come to Kiribati and spend time exploring our country.

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