Tourism Authority Kiribati

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Abaiang Island resorts receive Mauri Mark rating.

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The Tourism Authority of Kiribati (TAK) is pleased to announce that Terau Beach Resort and Ocean Breeze Guesthouse on Abaiang Island have received the Mauri Mark rating. The Mauri Mark is Kiribati’s National Tourism Standards Programme for all visitor accommodations and is designed to ensure high levels of security, safety, sustainable practices, and guest experience.

The Mauri Mark assessment is conducted annually by TAK to assess accommodations based on key criteria, including business operation, room facilities, fire safety, health & hygiene, support service, and sustainable practices. The rating is a significant indicator of accommodation standards and serves as a trusted reference for travelers when making their booking decisions.

“We are delighted to award the Mauri Mark rating to Terau Beach Resort and Ocean Breeze Guesthouse,” said Iataake King, Manager Product Development, Monitoring & Licensing of TAK. “This achievement demonstrates their commitment to providing quality traditional accommodation and services to their guests. We encourage travelers to look for the Mauri Mark when choosing where to stay in Kiribati, as it is a guarantee of a safe and enjoyable experience.”

Terau Beach Resort is a beachfront resort located on the southern coast of Abaiang Island. It offers a variety of accommodations, including traditional bungalows called te buia. Ocean Breeze Guesthouse is a family-run guesthouse located in the village of Tebero. It also offers traditional accommodation with ocean side beachfront setting.

TAK will conduct the Mauri Mark Assessment on Maiana and Butaritari in the coming months.

Online Visitor Satisfaction Survey to help address Kiribati Hospitality Service Gaps.

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In an effort to improve Kiribati visitor experiences, the Tourism Authority of Kiribati (TAK) has placed Visitor Satisfaction Survey (VSS) information cards at local hotels to invite travelers to share their travel experience through the online survey.

The VSS is an online visitor survey that seeks to understand the needs and preferences of visitors to Kiribati. TAK will use VSS to capture traveller sentiments, identify tourism product and service gaps and to work with local tourism business operators to formulate appropriate measures that address these gaps.

VSS information cards feature a QR code and can be found at hotel reception desks.

TAK encourages visitors to Kiribati to share their experiences through the online VSS questionnaire and TAK appreciates the the support of local accommodation providers for agreeing collaborate on such a service improvement initiative.

CLICK HERE to complete a Kiribati Visitor Satisfaction Survey.

Tourism Business Inventory and Outer Island Perception Surveys in Abaiang

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The Tourism Authority of Kiribati conducted two Tourism Surveys which are the Tourism Business Inventory Survey (TBIS) and the Outer Island Perception Survey (OIPs) on Abaiang from 12 – 17 September 2023.

The Tourism Business Inventory Survey is part of TAK’s yearly program to update information from accommodation providers including number of beds available, staff training needs, accommodation services, facilities, and contact information to be updated on TAK’s information platforms.

The Outer Island Perception Survey is a comprehensive effort to assess locals and to seek their perception on how tourism has influenced the lives and well-being of their community environmentally, economically, and socio-culturally. The survey was conducted among 10% of the total households on the island. Insights collected from this survey will not only help in crafting sustainable tourism policies but also ensures that tourism development are aligns with the community’s interests and values.

TAK would like to acknowledge the generous support from the Cultural Vistas small grant that made the successful execution of the survey. Cultural Vistas is an organization based in Washington DC, USA that committed to fostering cultural exchange and understanding between USA and the Pacific Island Nations that organized the Professional Fellows Program Oceania in June 2023.

The result of the OIPS will be shared once the reports is finalized later this year.

A tribute to the Late Ms Sarah Botaake Teetu Senior Tourism Officer – Tourism Authority of Kiribati

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“Jesus told her, “I am the resurrection and the life. Anyone who believes in me will live, even after dying. Everyone who lives in me and believes in me will never ever die” John 11: 25-26

The Tourism Authority of Kiribati (TAK) family in the past week mourned the loss of a valuable member of the organisation and Senior Tourism Officer – Marketing, Promotions & Communications, Nei Sarah Botaake Teetu.

Sarah took up her appointment with TAK when the organisation was established on 10 June 2019, a role that she was passionate about as she considered the opportunity to promote Kiribati internationally a privilege.

Against the challenges she faced in recent years due to her health, Sarah worked tirelessly to promote Kiribati as best she could. She is described by her colleagues as a competitive individual but would never give up the opportunity to share her knowledge with her coworkers.

She was a kind and compassionate person who always had a smile on her face and always willing to help others. Her witty sense of humour also never went unnoticed in the workplace as it was always accompanied by her contagious laughter. At same time, Sarah was never one to hold back as she would never pass an opportunity to speak her mind on work matters that she was passionate about.
Prior to taking leave to care for her health, Sarah represented Kiribati at the South Pacific Tourism Exchange in Christchurch New Zealand in May 2023 where she keenly shared her home Kiribati to a global audience and effectively connected us with tour operators from around the world.

Simply put, Sarah was a kind and compassionate person who always had a smile on her face and was always willing to help others. To the TAK family, she represented the essence of what it means to be resilient. She was a true asset to the organisation and her company, friendship and contributions will be missed by all who knew her.

The TAK offices in Kiritimati and Tarawa each held commemoration services to remember the life of our colleague Nei Sarah and we were blessed to have been joined by her husband Mr. Rennie Reymond and daughter Nei Anaa in Tarawa.

Our thoughts and prayers are with her family during this difficult time and may Sarah’s Beautiful Soul Rest in Eternal Peace.

Tekeraoi am borau.

Tourism Authority of Kiribati Leads Betio Clean-Up in Preparation for WWII 80th Anniversary

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In a proactive effort to preserve its pristine natural beauty and pay homage to the historical significance of World War II, the Tourism Authority of Kiribati (TAK) in partnership with U.S Embassy, Suva, Betio Town Council and Betio Youth Groups conducted a one-day clean-up at Red Beach 1 & 2 at Betio on Saturday 16 September 2023.

This initiative underscores Kiribati’s commitment to environmental sustainability and honouring its past. It was also part of TAK’s preparation for the upcoming 80th-anniversary commemoration of WWI in November 2023.

Representing the U.S. Embassy, Suva at the clean-up was a group of United States Marines currently in Betio to undertake maintenance on the U.S WWll Memorial Monument.

Reeti Onorio, Deputy CEO of the Tourism Authority of Kiribati, shared her enthusiasm for the event, stating, “This clean-up is not only about preserving our environment but also a chance to reflect on our history. Kiribati played a crucial role in World War II, and we want to ensure that the sites and surroundings where these events occurred are respected and preserved. We invite everyone to join us in such meaningful endeavor in the future.”

In line with its commitment to sustainable tourism, TAK is actively engaged in promoting environmental conservation and responsible tourism practices. This clean-up initiative serves as a testament to TAK’s dedication to preserving Kiribati’s natural assets for generations to come.

TAK attends ‘Nei Tengarengare’ Summit on Butaritari Island

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The Tourism Authority of Kiribati (TAK), following contributions to the Kiribati Coastal Fisheries Summit in May 2023, joined the Ministry of Fisheries & Marine Resource Development (MFMRD) at the Nei Tengarengare – Community Based Fisheries Management (CBFM) Summit on Butaritari Island from 14-16 August 2023.

The summit was attended by participants from across 14 Island councils and community representative across the Gilbert group of islands. The gathering encouraged island communities with established Marine Protected Areas (MPA’s) to discuss progress towards sustaining their marine resources, share challenges and to map mitigation strategies. The program included panel discussion and presentations from the MFMRD’s Coastal Fisheries Division.

TAK Officer and Sustainable Tourism Champion, Ms. Kiarake Karuaki presented on marine tourism development potential through MPA tours, reef to fork concept of seafood culinary experiences and marine heritage conservation.

The summit concluded with an official banquet attended by the President of the Republic of Kiribati, His Excellency, Taneti Maamau and First Lady Maamau, Government Ministers, Members of Parliament, Ms. Karen Bray, High Commissioner of Australia, and Marni Gilbert Deputy High Commissioner of New Zealand to Kiribati.

When delivering his address, TAK Chief Executive Officer, Petero Manufolau, thanked the MFMRD for their visionary and inclusive approach of incorporating tourism to its Community-Based Fisheries Management programme.

Other Gilbert islands included in the CBFM programme are Makin Marakei, Abaiang, South Tarawa (Nanikaai), North Tarawa, Maiana, Kuria, Aranuka, Abemama, Nonouti, Tabiteuea Meang, Onotoa and Nikunau.

Butaritari Hosts Community-Based Tourism Product Trial Tour.

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After more than a decade of commitment to marine conservation, the three Butaritari Marine Protected Area (MPA) communities of Bikaati Islet, Kuuma, and Tanimaiaki, celebrated their inaugural community-based tourism product trial tour on Wednesday 16 August 2023.

The tour showcased the flourishing health of their marine ecosystems through site visitation and the indulgence of participants in sumptuous feast consisting of seafood and other local delicacies.

The MPA tour served as a platform for the three vibrant communities to proudly present the substantial growth of their marine ecosystems. While these communities exhibited their achievements, they also inspire other participating islands across the Gilbert Islands to explore innovative ways of enhancing the value of MPAs. This holistic approach seeks to intertwine marine conservation, economic advancement, and the preservation of rich social and cultural heritage, all of which are integral to the Gilbert Islands’ identity and of Kiribati’s tourism destination identity.

Na Itinibeia, a member of one of the MPA communities, shared his profound gratitude for this pioneering tour program. He eagerly anticipates the prospect of welcoming visitors who seek to partake in this experience, and to foster a greater understanding of the importance of marine ecosystems.

Following the trial tour, the communities of Kuuma, Bikaati, and Tanimaiaki have confirmed their readiness to extend a warm welcome to travelers interested in immersing themselves in the MPA journey. Options, including 3-day, 5-day, and 7-day itineraries will ensure that every visitor can tailor their experience to align with their interests and schedules.

Participants of the trial tours included Ms. Karen Bray, High Commissioner of Australia, and Marni Gilbert Deputy High Commissioner of New Zealand to Kiribati, CEO of TAK, officials from OIC MFMRD, dedicated teams, and island stakeholders.

Kiribati Tourism Students gives back to Community

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A group of dedicated I-Kiribati students, affiliated with the Aibwea organization at BYU Hawaii recently completed a series of tourism awareness initiatives on Kiritimati Island from August 09 to 23, 2023.

Accompanied by their professor, Jeff Christensen, Director and Head Faculty for Tourism and Hospitality Management, and a local photographer, the students worked in close partnership with the Tourism Authority of Kiribati (TAK) and under the guidance of the Ministry of Lines and Phoenix Island Development (MLPID) whilst on Kiritimati.

Hailing from diverse backgrounds, these students all share a common passion for Tourism and support for the Kiribati government’s vision for comprehensive Tourism development across the Line Islands.

The team initiated a robust campaign of tourism awareness where the primary objective was to educate, engage, and empower communities, youths, and high schools on Kiritimati Island about the many advantages of tourism.

11 Kiritimati Island communities, two senior secondary schools and the youth communities of Tabwakea and Ronton benefited from this engagement. This campaign strengthened awareness of tourism, roles crucial in advancing tourism development, and the support from both Aibwea organization and TAK for entrepreneurs interested in ventures related to tourism.

Through this initiative, communities gained a deeper understanding of the rewards offered by tourism-related businesses, and their pivotal role in fostering the growth of the tourism sector on Kiritimati Island. Their enthusiasm to initiate community-based tourism (CBT) ventures was also a well-received by TAK who is also developing CBT across the Gilbert Islands.

The team explored various natural attractions, including bird nesting areas, parks, and pristine beaches. These ventures also served to create promotional and awareness videos that promise to amplify the appeal of Kiritimati Island and boost its tourism industry.

Honouring the Life and Legacy the Late Mr. Martin Tofinga.

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Earlier this month, the Tourism Authority of Kiribati (TAK) family was saddened by the untimely passing of the Deputy Chairman of our organization’s Board of Directors, Mr. Tofinga. The loss of Mr. Tofinga has left an irreplaceable void in our midst.

Mr. Tofinga was not just a member of our team; he was a visionary, a leader whose contributions were pivotal to the realization of the TAK’s key strategic priorities. Through his years of dedicated service as Deputy Chairman, his vast experience and knowledge in commerce, community service, youth development and environment conservation to name a few were invaluable assets that guided the growth and progress of TAK.

His absence will be felt as we reflect on the many moments when his wisdom, leadership, and charisma motivated us as an organisation. Mr. Tofinga’s commitment to our cause and his tireless efforts has helped us as a young and small organisation to work through the many challenges we experienced in recent years.

Beyond his professional expertise, Mr. Tofinga’s humility and approachable nature made working with him a joy . The Board, Management, and Staff of TAK will forever cherish the warmth of his personality, and the genuine friendship and kind spirit that he shared.

As we mourn the loss of an exceptional individual, we take comfort in the legacy he leaves behind – one that will continue to inspire and guide TAK.

We extend our deepest sympathies to his Wife, Nei Katarina, his children, grandchildren and all who knew and admired Mr. Tofinga. He will forever remain in our thoughts and hearts.

Rest in Eternal Peace Deputy Chair.

Dive Resort Operator Explores Tourism Prospects in Kiritimati Island

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Owners and operators of Beqa Lagoon Resort in Fiji, Mr. Alex Ilnitsky and Mr. Alexander Bryantt completed a week-long expedition to Kiritimati Island, uncovering a range of untapped tourism potential and investment prospects on the island.

Beqa Lagoon Resort, renowned for its exceptional shark feeding tours, catering to international markets, especially the United States of America and Australia aims to expand its operations by delving into the mostly undiscovered charm of Kiritimati Island.

The Tourism Authority of Kiribati (TAK), in a collaborative effort, facilitated engagements between the Beqa Lagoon Resort team and government officials on Kiritimati Island. The program began with visits to earmarked tourism investment sites throughout the island, followed by meetings with the relevant authorities. These included the Ministry of Line & Phoenix Island (MLPID), and representatives from the Environment Conservation Division (ECD) and the Lands Management Division. A meeting was also organised with registered dive tour operator, the Village Hotel.

“Kiritimati Island has the potential to emerge as a premier scuba diving destination because of it undiscovered rich and diverse underwater marine life and close proximity to the United States,” remarked Mr. Ilnitsky during his engagement with The Village Hotel.

Mr. Bryantt was equally enthusiastic highlighting a range of activities that could be offered on Kiritimati Island. “In addition to diving, we envision motorbike adventure tours, particularly utilizing four-wheeled motorbikes in shallower waters. The captivating scenic surround of the island will appeal to travel bloggers seeking captivating content for their videos,” Bryantt elaborated.

Scuba diving, an untapped niche market on Kiritimati Island, holds the promise of becoming a successful segment of its growing tourism landscape.