Tourism Authority Kiribati

Kaongora Newsletter

Kiritimati Island first to Welcome New Year

Kiritimati Island, located in the western part of Kiribati, welcomed the world’s first sunrise of 2024 with a festive dawn event featuring songs and dance at Bay of Wrecks site on January 1st, 2024.

Shared live via the Tourism Authority of Kiribati’s (TAK) official #VisitKiribati page, the Minister for Line & Phoenix Islands Development (MLPID), Honourable Mikarite Temari delivered a New Year welcome address and expressed gratitude for Kiribati’s unique distinction as the world’s first sunrise destination.

Minister Temari welcomed the more than 16,000 viewers to appreciate the cultural richness presented by the people of Kiritimati Island and encouraged them to consider Kiritimati Island in their 2024 travel plans. Furthermore, Honourable Temari invited travellers to travel to and join the people of Kiritimati Island welcome the world’s first sunrise on 01 January 2025.

TAK Acting CEO, Ms. Reeti Onorio expressed appreciation to all its partners that supported the event including the Aibwea Student Association from Brigham Young University, traditional entertainers from Banana village, Kiritimati Island tourism operators, visitors, and the people of Kiritimati Island.

Kiritimati Island is renowned for world-class saltwater fly-fishing and boasts some of the world’s most secluded and pristine golden sand beaches, a turquoise lagoon, and a diverse marine life.

The island is serviced through a weekly Fiji Airways service from Nadi and Honolulu and an Air Kiribati service from the nation’s capital, Tarawa.

Tourism Statistics Training to Enhance Survey Design, Data Gathering and Analysis.

The Pacific Tourism Organisation (SPTO) through its Pacific Tourism Data Initiative (PTDI) hosted a tourism statistics training on statistics online software tools in Tarawa from 28 November to 01 December 2023 in Betio, South Tarawa.

The 4-days training included skills enhancement in the use of statistics software including Qualtrics, a survey design software, Statistical Package for Social Sciences (SPSS), and NVIVO, a software program used for qualitative and mixed-methods research.

SPTO Research & Statistics Manager, Mr. Prashil Parkas said, “these software applications are essential for conducting comprehensive research and analysis and will provide participants with a hands-on experience in navigating their features”.

Through the knowledge gained, TAK’s Research and Statistics team are now better equipped to design effective surveys and gather valuable insights from travellers, tourism communities and stakeholders. The training discussed a step-by-step process on the use SPSS, a statistical analysis software which empowers participants to interpret and draw meaningful conclusions from data sets.

Integral to the training was a segment on Digital Marketing Indicators delivered by SPTO Digital Marketing Officer, Mr. Atama Tamanilo. This segment provided TAK with a comprehensive understanding of how these indicators can be effectively measured and analyzed to drive strategic decision-making within the tourism sector.

The training was conducted by SPTO Research Officer, Mr. Nemani Tebana, and was attended by two representatives from the Kiribati National Statistics Office (KNSO), Ministry of Tourism, Commerce Industrial Cooperation (MTCIC), and TAK.

Kiribati participates in China International Import Expo 2023

The Tourism Authority of Kiribati (TAK) led the Kiribati delegation to the 6th China International Import Expo (CIIE) 2023 at the CIIE National Exhibition and Convention Center in Shanghai, China from 05 – 10 November 2023. This marked Kiribati’s first every participation in the event which was hosted by the Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal People’s Government.

CIIE is renowned as China’s premier trade event providing a unique platform for countries such as Kiribati to showcase their products, explore business opportunities, and engage in dialogue on key economic and trade potentials. Kiribati’s participation is a testament to the nation’s dedication to expanding its economic horizons and strengthening diplomatic ties with China.

This event marks a new chapter in Kiribati’s engagement with China on a global scale and underscores the country’s commitment to fostering international trade, tourism, and cooperation.

Kiribati’s participation not only symbolizes its commitment to global trade in fish and coconut products with China but also presented a unique opportunity to bolster its tourism sector through promoting Kiribati as a tourism & travel destination for the Chinese travel market through its products.

The participation at the 6th CIIE was coordinated by the Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC) and the delegation was made up of representative officials from TAK, Kiribati Coconut Development Ltd (KCDL) and Central Pacific Producers Ltd (CPPL). Kiribati Fish Ltd (KFL), a joint venture with the Kiribati government, Shanghai Deep Sea Fishery and Golden Ocean Fish Ltd also participated in CIIE playing a significant role in the official launching of their Kiribati fish products during the 6 days CIIE trade event.

Kiribati Tourism Registers Positive Growth in Q3, 2023

The Tourism Authority of Kiribati (TAK) is pleased to announce a remarkable 30% increase in international visitor arrivals in Quarter 3, 2023 compared to the same period in 2019. This substantial growth signals a strong recovery for Kiribati’s tourism sector, which was significantly impacted by the COVID-19 pandemic.

“We are thrilled to witness this remarkable surge in international visitor arrivals,” stated Petero Manufolau, TAK CEO. “This growth is a testament to the resilience of Kiribati’s tourism sector and the country’s commitment to providing rewarding experience for visitors.”
Leisure and corporate travel accounted for a significant 72% of all arrivals in Q3, 2023, highlighting the country’s appeal to both business travelers and those seeking leisure getaways. Australia and the United States emerged as the top source markets, collectively representing 42% of Q3, 2023 international visitor arrivals.

The average length of stay for corporate travelers was 14.6 days, demonstrating the country’s attractiveness for extended business stays. Meanwhile, leisure travelers averaged a stay of 9 days, suggesting a growing interest in exploring the diverse attractions Kiribati has to offer.

Encouragingly, the tourism sector’s growth has also extended to the supply side. Accommodation across Kiribati increased by 7.8% compared to the previous quarter. Additionally, employment across the tourism sector expanded by a significant 54% in Q3, underscoring the sector’s positive impact on job creation.

“These developments are incredibly positive for Kiribati’s tourism industry,” remarked Manufolau. “The increasing accommodation capacity and expanding employment opportunities will undoubtedly contribute to the sector’s continued growth and success.”

As Kiribati’s tourism industry continues to develop, TAK remains committed to implementing strategies that enhance the visitor experience, promote sustainable tourism practices, and attract even more visitors to the enchanting nation.

CLICK HERE for a downloadable copy of the Q3 Report.

TAK Hosts Pinktober Awareness for Employees

The Tourism Authority of Kiribati (TAK) acknowledged Pinktober by hosting an information session for its staff to raise awareness on breast cancer on Tuesday 31 October 2023.

The event commenced with a breast cancer awareness presentation from the Ministry of Health and Medical Services (MHMS). The presentation highlighted the primary causes of breast cancer and offered guidance on how women and their families can take preventive measures against this disease.

Breast cancer is a pervasive disease that affects millions of women and their families worldwide. In an effort to increase awareness and provide support, October has been designated as Breast Cancer Awareness Month, often referred to as ‘Pinktober’.

Also in the presentation, TAK staffs were reminded of the importance of understanding the early detection and symptoms of breast cancer and the value of a well-balanced diet and how an active lifestyle can also help reduce the impact of breast cancer.

The event ended with a one-minute silent prayer to remember the late Mrs Sarah Botaake Teetu, a Senior Tourism Officer who recently lost her battle with breast cancer.

TAK Supports 3rd PNA Leaders’ Summit

The Tourism Authority of Kiribati actively supported planning and preparatory work for the 3rd Party to the Nauru Agreement (PNA) Leaders’ Summit, led by the Ministry of Fisheries and Resource Development, which took place on Kiritimati Island on October 26, 2023

The meeting centered on pressing concerns, including the sustainability of fisheries, climate resilience, and the promotion of sustainable development, demonstrating a strong dedication to the well-being of the Pacific region.

TAK took this opportunity to promote Kiritimati as the largest coral atoll in the world, a renowned fly-fishing destination, and the home of some of the world’s endangered seabirds.

The office in Kiritimati was also tasked in the allocation of rooms for the PNA delegations and organize tours and activities for leaders and their spouses and head of delegations. These tours and activities included fly fishing, birdwatching, and an island tour.

The leaders and their delegations had the opportunity to experience fly fishing, and each were accompanied by some of Kiritimati Island best fishing guides. Spouses got to enjoy a two-day tour program which included birdwatching, meeting the Island Women’s Association known as Nei Baneawa and touring the world’s largest coral atoll from Ronton Village to Paris. Delegates also toured the Solar Salt Company as part of their half day tour.

The Summit has given Kiritimati international recognition through the ‘Kiritimati Communique’, and TAK hopes that such an exposure will yield tourism advantages in the coming years.

Unlocking Tourism Career Opportunities for Senior Secondary Students

The Tourism Authority of Kiribati (TAK) conducted a career talk program to four senior secondary schools in South Tarawa, King George V & EBS, Sacred Heart High School, Saint Louis High School and William Goward Memorial College.

There are seven senior secondary schools in total, however only four schools granted our request, the remaining three could not be visited due to their busy schedule, with preparations before the South Pacific Form Seven Examination.

The primary objective was to introduce students to the world of tourism and the number of career opportunities it offers as they prepare for their university journeys.

The program placed a strong emphasis on the significance of tourism as both an industry and a field of study. It covered various areas within the sector, including hospitality, travel management, ecotourism, and cultural preservation, providing students with a comprehensive overview of the diverse opportunities within the tourism industry.

One of the teachers at Saint Louis High School who also attended the career talk said that he found this program very useful for the students as it will help them recognize how important tourism is and the number of opportunities available in this industry.

TAK acknowledges the ongoing support to all faith-based school principals in endorsing TAK’s tourism career talk outreach.

Sustainable Cruise Tourism in the Blue Pacific: Charting a Course for Economic Growth and Environmental Conservation

As the 2nd South Pacific Cruise Forum welcomed delegates from the cruise industry leaders and stakeholders, Petero Manufolau, Chairman and Chief Executive Officer of the Tourism Authority of Kiribati and Pacific Tourism Organisation Chairman, highlighted the significance of this event.

He recalled how the South Pacific Cruise Alliance (SPCA) had come full circle since hosting its inaugural Forum in 2015, co-hosted by the French Polynesian Government and the member Tahiti Cruise Club.

Mr. Manufolau emphasized the progress made by SPCA during its 13 years of operation in promoting the South Pacific region and its captivating ports of call. He acknowledged that in 2022, SPTO member countries received nearly 140,000 cruise ship passengers. However, this number was considerably lower than the over one million visitors recorded in 2018, primarily due to the impact of the COVID-19 pandemic.

However, he pointed out the positive aspect that the 140,000 passengers in 2022 represented a remarkable 140 percent increase from the previous year when there were none. Mr. Manufolau also highlighted the potential of small ships and expedition cruising to facilitate access to remote islands and challenging-to-reach locations, fostering sustainable tourism investment.

“It’s a testament to our resilience and potential for growth. And for the next two days, we will engage in candid discussions about the state of the Pacific cruise market and listen to the insights of key cruise line executives regarding their outlook and requirements to secure more port visits to our islands,” says Mr Manufolau.

In addition, Mr. Manufolau emphasized that, according to the Pacific Sustainable Tourism Policy Framework of SPTO, the 2030 vision is clearly defined:

“We envision a future where tourism empowers us, fostering resilience, prosperity, and inclusivity. It enhances the well-being of our communities while safeguarding, revitalizing, and celebrating our cultures, islands, and ocean ecosystems,” Mr. Manufolau highlighted.

He further pointed out that the cruise ship industry aligns perfectly with this vision, given its capacity to reach and impact significant tourist hubs and remote, isolated communities, thereby extending economic benefits to grassroots communities. He encouraged collaborative efforts to make sustainable cruising in the Blue Pacific a reality.

Moreover, Mr. Manufolau expressed enthusiasm for the latest environmentally friendly technological advancements in power propulsion and waste management systems.
He noted, “Climate change poses the most significant threat to the livelihoods, security, and well-being of the people and islands in the Pacific.”

He emphasized that the SPTO Strategic Plan 2020-2024 focuses on cruising and yachting sectors with relevant associations, industry bodies, and companies, fostering collaboration with partners to support members in developing necessary facilities, shore operations, policies, and procedures, and conducting community consultations.

Mr Manufolau mentioned that in the days ahead, the primary emphasis would be on enhancing connections among government, business, and civil society and further amplifying the economic advantages of the cruise industry. The collective goal is to chart a course toward a sustainable and thriving future in the Blue Pacific.

Kiribati Records 21% Increase in International Visitors in Quarter 2, 2023

The Tourism Authority of Kiribati (TAK) is pleased to announce that Kiribati recorded a 21% increase in international visitors in Quarter 2, 2023 compared to the same period in 2019. This is a positive sign for the country’s tourism industry, which is still recovering from the COVID-19 pandemic.

Australia remained the top source market for Kiribati in Quarter 2, 2023, accounting for 17.7% of all international visitor arrivals. Pacific islanders accounted for 29.5% of total visitor arrivals, followed by New Zealand (12.4%) and the United States (11.1%).

Corporate travel topped the purpose of visit for visitors to Kiribati in this Quarter at 43% whilst leisure travel made up 31% of total travel to Kiribati. Other purposes of travel included visiting friends and relatives, business, and education.

The TAK Quarter 2, 2023 Tourism Review Report also includes data on tourism supply and demand, as well as tourism and museum data. The report contains more information and an in-depth analysis of the tourism industry in Kiribati.

TAK wishes to acknowledge the following partners for their assistance and contributions to the Quarter 2 tourism review report: Air Kiribati Limited; Marine Guard; Immigration department; Te Umwanibong; Kiribati Customs Office; Shipping Agencies of Kiribati; Kiribati National Statistics Office; and the tourism operators.

A copy of this report can be downloaded HERE.

Kiribati prepares for cruise ship visits in October

The Tourism Authority of Kiribati (TAK) in partnership with local stakeholders and service providers, preparing for cruise ship visits in October 2023.

The MS Volendam is scheduled to call into Tabuaeran (Fanning Island) on the 17th of October whilst the MS Noordam will call into Kiritimati Island on the 21st of October and the National Geographic Orion has scheduled calls into Butaritari and Tarawa on the 25th and 26th of October 2023 respectively.

To ensure a seamless visit for the National Geographic Orion, a team from the TAK in Tarawa has been dispatched to Butaritari. Their mission is to explore various options and collaborate with the Island Council, Bikaati Community, and Ukiangang Community to identify the most suitable location for the cruise ship to visit.

Meanwhile, the TAK office in Kiritimati has been engaged in extensive preparations for the arrival of MS Noordam and MS Volendam. These preparations include regular clean-up efforts at potential tourism sites every Saturday leading up to the cruise ship’s arrival. Additionally, they have been conducting customer service training for handicraft vendors and transport operators. Furthermore, surveys have been conducted to assess the safety and usability of wharf facilities, and depth sounding of boat passages has been carried out.

Preparations are ongoing to ensure that they are fully prepared for the arrival of cruise ships with the goal of providing a warm and welcoming experience for passengers and crews alike.

CLICK HERE for Kiribati cruise ship experience.