Tourism Authority Kiribati

Kaongora Newsletter

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Ketia Natan

Rate and Revenue Management Virtual Workshop for Tourism Operators

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The Tourism Authority of Kiribati conducted a Virtual Workshop for Tourism Operators on Rate and Revenue Management at the Vodafone Boardroom today, the 30th June 2020.

The virtual workshop was facilitated by Mr. Warwick McCormark – Founder and International Director at Learn, Fast Centre Auckland, New Zealand.

The workshop covered rate and revenue, with emphasis on how local operators can creatively develop alternative products and pricing in the current business environment. It also highlighted the human resource management challenges that COVID-19 presents and how businesses can handle this in a more humane and financially viable manner.

Participants were from South Tarawa, North Tarawa and Abaiang whilst the Ministry of Internal Affairs represented the islands council accommodation in the outer islands.

The workshop is part of TAK’s strategy to strengthen local capacity during this quiet business period.

TAK Kiritimati Celebrates 1st Anniversary

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TAK Kiritimati celebrated its first Anniversary as an authority on the 10th of June 2020 at the Ministry of Lines and Phoenix island common area.

In his opening remarks, Deputy Secretary assured everyone, the full support of the Ministry to sustainable tourism development and that plans had already been in place to address issues and challenges relating to tourism development. He added that littering is one major issue in Kiribati, and this plan or policy was also developed to address this issue.

Officer in Charge for TAK Kiritimati, Mr. Tekonaba Teburea, in his closing remarks, on behalf of the Board, CEO and all TAK staff thanked the government for its continuous support and assistance for the last 12 months. Mr. Teburea also had the opportunity to share with everyone, an overview on what TAK had achieved for this part 12 months.

Cleaning and Gardening campaign

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Every Friday of the week, staff of the Ministry of Line and Phoenix Islands take a day off from office work and work outside cleaning and gardening outside of their officer for a cleaner and healthier working environment.

The main purpose of the cleaning campaign is to encourage all employees to continue working in a working place that is clean, tidy and look inviting to customers.

Friday 20th June 2020, TAK staffs had the opportunity to work on their garden and their office entrance, beautifying it with flowers and other plants to make it look attractive and tidy. An inspection to be carried out once each sector completed their clean up and gardening.

Kiritimati Junior Secondary School Cultural Day

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Cultural celebration has been part of the fabric of Kiribati schools for decades and it is still celebrated in schools till date. Part of the celebration includes a competition on three different things, singing (choir), local dancing and playing different types of local games. Local produce and foods were also displayed for sale during the day.

Given that culture is recognized as the subset of tourism and provides social and economic benefits to the local community at large, sustainable revival of our culture through school cultural celebration is vital for maintaining and keeping our, identity and integrity as an I-Kiribati.

TAK support this initiative and is planning to work with schools that celebrate cultural day and have their dates included in the 2021 tourism event Calendar for travellers who want to see and experience the Kiribati culture and have it include it also on a list of things to do while in Kiribati.

International Visitors Survey 2019 Report

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The International Visitors Survey 2019 (IVS 2019) report will be released in July 2020 following the conclusion of the survey in 2020. The IVS 2019 ran for a period of 12 months, having commenced on March 25th 2019 and conducted by enumerators and TAK staff using iPads supplied by the Pacific Tourism Organisation (SPTO).

The IVS is an internationally recognized survey using two methods, online questionnaires sent to departing visitors or face to face interviews at the departure lounge of the airport. Among the data recorded in this project were; preferred mode of transport; average amount spent on accommodation and meals; purpose of visit; satisfaction with facilities and services used or experienced while in Kiribati; tourist activities participated in; demographics; whether or not they would recommend Kiribati to friends and family and many others.

The survey managed to capture a total of 1405 responses with 1155 from Tarawa and 250 from Kiritimati.

Furthermore, the IVS 2019 was developed in partnership with the SPTO and funded by the European Union – Kiribati Cooperation. The SPTO also provided the iPads on which the questionnaires were loaded and also provided the training on the use of the iPads.

The data is being analysed in-house by the TAK Research & Statistics division.

The Report should provide insightful details into where Kiribati lies in terms of tourist satisfaction, comfort and safety and allow policy makers, the private sector and the communities to work together to fill the gaps identified in the survey for the benefit of both the locals and our visitors.

New Maneaba Cultural Tourism in Kiritimati

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The Tourism Authority of Kiribati (TAK) joined the Kiritimati community at the opening ceremony of the “Tokanikai II” Kiribati Uniting Church Maneaba, in Poland, Christmas Island on 13th June 2020.

A Maneaba is a traditional Kiribati meeting house and is central to the island’s way of life. Its size reflects its importance to the community and are characterized with low extended roofs that require guests to bow when entering the Maneaba, as a sign of respect.

At the ceremony, TAK OIC, Tekonaba Teburea, acknowledged the importance of the Maneaba in Kiribati culture and encouraged the community to maintain and preserve it.

Mr Teburea also had the opportunity to create awareness on the importance of tourism in a community and its contribution to our socio-economic development.

The opening of ‘Tokanikai II’ was one of the biggest functions held in Poland, and was attended by officials from the Ministry of Line and the Phoenix Islands.

WWII Relics Cleanup drive at Takoronga Point

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The Tourism Authority of Kiribati (TAK) commemorated World Environment Day through a clean-up drive at the World War ll relics at Takoronga point in Betio on Saturday 06th June 2020.

The war relics include 2x 8inch vickers anti-ship coastal guns and bunker installed by the Japanese during its occupation of Betio in World War ll.

As custodian of all World War ll relics in Kiribati, TAK is working with local partners such as the Ministry of Environment Lands and Agricultural Development (Environment Conservation Division), local communities and private businesses to undertake the clean-up and preservation of all World War ll relics in Kiribati.

The 06th June clean-up was supported by the local Takoronga community who also planted flowers along the road to help beautify the site. The event concluded with refreshments and a community picnic the following weekend.

Tourism Authority of Kiribati Celebrates 1st Anniversary

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The Tourism Authority of Kiribati (TAK) celebrated its 1st year anniversary with a quiet celebration at its head office in Betio, South Tarawa on Wednesday 10 June 2020.

In his welcome address, TAK CEO, Petero Manufolau thanked the Government of Kiribati (GoK) for its vision in recognizing the potential tourism has for the economy and for the opportunity for TAK to lead the development and marketing of tourism in Kiribati.

The event was an opportunity for the organisation to celebrate its achievements in the last 12 months and share its strategies, particularly as current global COVID-19 pandemic continued to impact global travel.

Chief guest and Minister of Information, Communication, Transport and Tourism Development, Honourable Willie Tokataake reaffirmed the Government of Kiribati’s (GoK) commitment to provide key supporting economic infrastructures that directly or indirectly support tourism development as reflected in Kiribati’s Vision for the next 20 Years (KV20). He added that the recent development and upgrading of outer island airports and key international ports on Tarawa, Christmas and Kanton underpin government strong desire to promote and develop tourism in the country.

Kiribati recorded a 19% increase in international visitors in 2019 and a 11% increase in the number of beds available in country. However, the COVID-19 pandemic has seen a 60% decline in international visitor arrivals as at May 2020 and the Tourism Authority of Kiribati anticipates a greater decline due to continued travel restrictions.

In its ‘Reset Kiribati’ strategy, TAK will be implementing a series initiatives and activities aimed at addressing the needs of the new traveler post COVID-19. These include destination awareness on what TAK believes will be the ‘new normal’, tourism operator training, product update for international tour operators and niche focused digital marketing campaigns

PIPA TOURISM INVESTMENT OPPORTUNITY

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The PIPA Tourism Advisory subcommittee (PTASC)met in 21 May to review the Request for Proposal (RFP) for an Integrated Sustainable Tourism Development in Kanton and other potential areas in the Phoenix Islands Protected Area (PIPA).

Chaired by PIPA Implementation Office (PIO), PTASC is made up of stakeholder representatives from Tourism, Lands, Culture, and the Commerce Ministry.

Once finalised, the RFP will be an invitation to potential investors to consider sustainable tourism development in PIPA. The RFP is based on Kanton, Orona and Nikumaroro, the island believed to be final resting place of aviator Amelia Earhart.

The next meeting to finalize the draft Request Proposal Document is scheduled to the 2nd week of June 2020.

KIRITIMATI TOURISM AWARENESS PROGRAM

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TAK Kiritimati through support from the Ministry of Line & Phoenix Islands Development conducted its Annual Tourism Awareness Program to all primary schools and Junior Secondary school between 29 April to 15 May 2020.

The main purpose of the awareness was to educate students on the importance and benefits of tourism in Kiritimati. The program targeted year 6 and year 9 students in the 3 primary schools and 1 Junior Secondary School.

The school awareness program coincides with the inclusion of tourism in the year 9 curriculum from 2020 and TAK will continue to look at other creative ways to engage students into thinking more seriously about tourism as a contributor to economic development and social well-being.

TAK will undertake more awareness programs during the upcoming Independence Day celebration and World Tourism Day.