Tourism Authority Kiribati

Kaongora Newsletter

  • +68 751 25998
  • info@kiribatitourism.gov.ki
  • PO Box 479, Takoronga, Betio
Consumer Site
Corporate Site

Taare Rikiai

TAK Launched Kiribati Sustainable Tourism Policy and Strategic Plan 2024-2026

by

The Tourism Authority of Kiribati (TAK) launched its Kiribati Sustainable Tourism Policy (KSTP) along with the Strategic Plan 2024-2026 during the Ministry of Tourism, Commerce, and Industry Cooperatives Business Awards held on Saturday, January 13, 2024, at the Sport Complex, Betio.

In presenting the documents, the Minister of Tourism, Commerce, and Tourism Cooperatives, the Honourable Minister Mr. Booti Nauan, shared that the KSTP aims to transform Kiribati into a wealthier, healthier, and more peaceful country that aligns well with relevant global and regional sustainable development frameworks and the Kiribati Government’s 20 year (KV20) Vision.

He added that this was the first-ever Kiribati Sustainable Tourism Policy, resulting from the collaboration between the Ministry and the Asian Development Bank’s Pacific Private Sector Development Initiative (ADB-PSDI), engaging a multitude of stakeholders within the Government and across local businesses and host communities.

While the Kiribati Sustainable Tourism Policy and strategic plan signify an important milestone in our tourism development journey, it also envisions growth that will enable our natural environments to flourish, our socio-cultural values to thrive, and guarantee economic prosperity across our remote islands and communities.

To fulfil these ambitions, it will require a whole of government and whole of nation approach and I look forward to your continued valuable support as we endeavour to transform Kiribati into achieving its high level goals and to minimize the negative impacts of tourism while maximizing its benefits, the Honourable Minister highlighted.

The event was attended by the Kiribati Vice President and Honourable Ministers from Ministry of Education, Ministry of Employment and Human Resources, Ministry of Health and Medical Services, Ministry of Infrastructure and Sustainable Energy, Members of the Diplomatic corps, Kiribati Chamber of Commerce, and the business stakeholders.

TAK Conducts Survey at National Trade and Quality Day show

by

The Tourism Authority of Kiribati (TAK) conducted an exhibitor survey at the three-day National Trade and Quality Day show, hosted by the Ministry of Tourism, Commerce, and Industry Cooperatives (MTCIC) in Bairiki from 19 to 21 December 2023.

TAK representatives along with four interns from the University of the South Pacific (USP) organised an exhibitor survey where they gained insights into their businesses and products. The survey focused on identifying opportunities where TAK could provide support, particularly in the promotion and marketing of locally crafted items. These included local handicrafts, Mauri wear, local food, and garment items that could serve as unique souvenirs for tourists visiting Kiribati.

Throughout the discussions, TAK encouraged local handicraft makers and other exhibitors to persist in their enterprise. TAK emphasised on the importance of generating innovative ideas to enhance the quality of their products, making them more appealing to travellers.

TAK also reassured exhibitors of its commitment to continue promoting handicrafts through its marketing and promotional channels, including social media platforms like Facebook, travel guides, and the official website.

The survey results will be shared with the MTCIC and other relevant stakeholders who have a vested interest in the production and distribution of authentic and quality traditional artefacts in Kiribati.

TAK Helps Shape Nanikaai Fisheries Plan for Sustainable Tourism

by

The Tourism Authority of Kiribati’ (TAK) is collaborating with the Ministry of Fisheries and Marine Resource Development’s (MFMRD) Community – Based Fisheries Management Division’s (CBFM) to incorporate tourism in its Coastal Fisheries Management Initiatives.

Through a meeting attended by TAK CEO Petero Manufolau, DCEO Reeti Onorio and Tourism Product Development Officer Kiarake Karuaki, TAK discussed how CBFM could consider introducing community-based tourism elements into its soon to be launched Nanikaai Community-Based Fisheries Management Plan in South Tarawa.

The TAK proposal will essentially see the inclusion of a Marine Protected Area (MPA) Tour, a Nanikaai Community Tour, cultural presentation, and local and repurposed handicraft sales to South Tarawa visitors by the Nanikaai community.

TAK believes that whilst such an initiative will help generate additional revenue for the Nanikaai community, it will also contribute to the fulfillment of the destinations sustainable tourism obligations as outlined in the Kiribati Sustainable Tourism Policy (KTSP).

As part of its contribution, TAK will support the Nanikaai community through training and capacity development programs including the product development, pricing strategies, marketing, and tourism business fundamentals training.

The Nanikaai Community-Based Fisheries Management Plan will be launched in late January 2024 and TAK is collaborating with CBFM to include product familiarisation tour for local accommodation providers, tour operators and media partners during the launch.

Kiritimati Island first to Welcome New Year

by

Kiritimati Island, located in the western part of Kiribati, welcomed the world’s first sunrise of 2024 with a festive dawn event featuring songs and dance at Bay of Wrecks site on January 1st, 2024.

Shared live via the Tourism Authority of Kiribati’s (TAK) official #VisitKiribati page, the Minister for Line & Phoenix Islands Development (MLPID), Honourable Mikarite Temari delivered a New Year welcome address and expressed gratitude for Kiribati’s unique distinction as the world’s first sunrise destination.

Minister Temari welcomed the more than 16,000 viewers to appreciate the cultural richness presented by the people of Kiritimati Island and encouraged them to consider Kiritimati Island in their 2024 travel plans. Furthermore, Honourable Temari invited travellers to travel to and join the people of Kiritimati Island welcome the world’s first sunrise on 01 January 2025.

TAK Acting CEO, Ms. Reeti Onorio expressed appreciation to all its partners that supported the event including the Aibwea Student Association from Brigham Young University, traditional entertainers from Banana village, Kiritimati Island tourism operators, visitors, and the people of Kiritimati Island.

Kiritimati Island is renowned for world-class saltwater fly-fishing and boasts some of the world’s most secluded and pristine golden sand beaches, a turquoise lagoon, and a diverse marine life.

The island is serviced through a weekly Fiji Airways service from Nadi and Honolulu and an Air Kiribati service from the nation’s capital, Tarawa.

Tourism Authority of Kiribati Acknowledges Valuable Contribution of International Volunteers.

by

As the world celebrate International Volunteers Day this week, the Tourism Authority of Kiribati (TAK) extends its gratitude to the dedicated remote volunteers from the Australia Volunteers International (AVI) and New Zealand’s Volunteer Services Abroad (VSA) for their invaluable contributions to the organization.

Over the years, TAK has been fortunate to collaborate with AVI and VSA, whose remote volunteers have played a pivotal role in advancing TAK’s mission of promoting sustainable tourism development in Kiribati. The collaboration has enabled the successful implementation of key initiatives aimed at enhancing tourism in Kiribati.

In 2021, TAK partnered with AVI to develop the organization’s Digital Marketing Strategy, a milestone that significantly boosted TAK’s online presence and outreach.

Looking towards the future, in 2023, TAK is excited to be working alongside VSA to develop the ‘Mauri Way’, a Tourism & Hospitality Customer Service Program. This program aims to elevate the hospitality standards in Kiribati, ensuring a positive and memorable experience for visitors. The collaboration reflects the dedication of international volunteers to sharing their expertise and knowledge to uplift the local tourism industry.

During the International Volunteer Day celebration hosted by the New Zealand High Commission and VSA, TAK’s CEO, Petero Manufolau, expressed gratitude for the volunteers’ exceptional support. He stated, “TAK is grateful for the support of volunteers who generously give up their time to impart their knowledge and skills, contributing significantly to strengthening capacity within our organization.” Mr. Manufolau emphasized that, “against limited budgetary constraints, crucial work by TAK could not have been accomplished without the invaluable support from international volunteers.”

TAK recognizes the efforts of all volunteers who have played a crucial role in fostering sustainable tourism development in Kiribati. Their dedication and expertise, creating a positive effect on the local communities and economy. TAK encourages stakeholders to join in acknowledging and appreciating the global community of volunteers whose commitment contributes to positive change around the world.

Tourism Statistics Training to Enhance Survey Design, Data Gathering and Analysis.

by

The Pacific Tourism Organisation (SPTO) through its Pacific Tourism Data Initiative (PTDI) hosted a tourism statistics training on statistics online software tools in Tarawa from 28 November to 01 December 2023 in Betio, South Tarawa.

The 4-days training included skills enhancement in the use of statistics software including Qualtrics, a survey design software, Statistical Package for Social Sciences (SPSS), and NVIVO, a software program used for qualitative and mixed-methods research.

SPTO Research & Statistics Manager, Mr. Prashil Parkas said, “these software applications are essential for conducting comprehensive research and analysis and will provide participants with a hands-on experience in navigating their features”.

Through the knowledge gained, TAK’s Research and Statistics team are now better equipped to design effective surveys and gather valuable insights from travellers, tourism communities and stakeholders. The training discussed a step-by-step process on the use SPSS, a statistical analysis software which empowers participants to interpret and draw meaningful conclusions from data sets.

Integral to the training was a segment on Digital Marketing Indicators delivered by SPTO Digital Marketing Officer, Mr. Atama Tamanilo. This segment provided TAK with a comprehensive understanding of how these indicators can be effectively measured and analyzed to drive strategic decision-making within the tourism sector.

The training was conducted by SPTO Research Officer, Mr. Nemani Tebana, and was attended by two representatives from the Kiribati National Statistics Office (KNSO), Ministry of Tourism, Commerce Industrial Cooperation (MTCIC), and TAK.

Kiribati participates in China International Import Expo 2023

by

The Tourism Authority of Kiribati (TAK) led the Kiribati delegation to the 6th China International Import Expo (CIIE) 2023 at the CIIE National Exhibition and Convention Center in Shanghai, China from 05 – 10 November 2023. This marked Kiribati’s first every participation in the event which was hosted by the Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal People’s Government.

CIIE is renowned as China’s premier trade event providing a unique platform for countries such as Kiribati to showcase their products, explore business opportunities, and engage in dialogue on key economic and trade potentials. Kiribati’s participation is a testament to the nation’s dedication to expanding its economic horizons and strengthening diplomatic ties with China.

This event marks a new chapter in Kiribati’s engagement with China on a global scale and underscores the country’s commitment to fostering international trade, tourism, and cooperation.

Kiribati’s participation not only symbolizes its commitment to global trade in fish and coconut products with China but also presented a unique opportunity to bolster its tourism sector through promoting Kiribati as a tourism & travel destination for the Chinese travel market through its products.

The participation at the 6th CIIE was coordinated by the Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC) and the delegation was made up of representative officials from TAK, Kiribati Coconut Development Ltd (KCDL) and Central Pacific Producers Ltd (CPPL). Kiribati Fish Ltd (KFL), a joint venture with the Kiribati government, Shanghai Deep Sea Fishery and Golden Ocean Fish Ltd also participated in CIIE playing a significant role in the official launching of their Kiribati fish products during the 6 days CIIE trade event.

Kiribati Tourism Registers Positive Growth in Q3, 2023

by

The Tourism Authority of Kiribati (TAK) is pleased to announce a remarkable 30% increase in international visitor arrivals in Quarter 3, 2023 compared to the same period in 2019. This substantial growth signals a strong recovery for Kiribati’s tourism sector, which was significantly impacted by the COVID-19 pandemic.

“We are thrilled to witness this remarkable surge in international visitor arrivals,” stated Petero Manufolau, TAK CEO. “This growth is a testament to the resilience of Kiribati’s tourism sector and the country’s commitment to providing rewarding experience for visitors.”
Leisure and corporate travel accounted for a significant 72% of all arrivals in Q3, 2023, highlighting the country’s appeal to both business travelers and those seeking leisure getaways. Australia and the United States emerged as the top source markets, collectively representing 42% of Q3, 2023 international visitor arrivals.

The average length of stay for corporate travelers was 14.6 days, demonstrating the country’s attractiveness for extended business stays. Meanwhile, leisure travelers averaged a stay of 9 days, suggesting a growing interest in exploring the diverse attractions Kiribati has to offer.

Encouragingly, the tourism sector’s growth has also extended to the supply side. Accommodation across Kiribati increased by 7.8% compared to the previous quarter. Additionally, employment across the tourism sector expanded by a significant 54% in Q3, underscoring the sector’s positive impact on job creation.

“These developments are incredibly positive for Kiribati’s tourism industry,” remarked Manufolau. “The increasing accommodation capacity and expanding employment opportunities will undoubtedly contribute to the sector’s continued growth and success.”

As Kiribati’s tourism industry continues to develop, TAK remains committed to implementing strategies that enhance the visitor experience, promote sustainable tourism practices, and attract even more visitors to the enchanting nation.

CLICK HERE for a downloadable copy of the Q3 Report.

Kiribati participates in China International Travel Mart 2023.

by

Kiribati The Tourism Authority of Kiribati (TAK) made its presence for the first time at one of the largest China’s International Travel Mart (CITM) held in Kunming, Yunan Province from 17-19, November 2023.

Kiribati was represented by TAK Deputy CEO, Ms. Reeti Onorio. She was amongst the Heads of National Tourism Offices (NTO) from 7 other Pacific Island countries led by the Pacific Tourism Organization, (SPTO). Collectively, they showed the commitment of Pacific nations to work together in strengthening ties with the Chinese travel market.

Through the Pacific pavilion, Ms. Onorio had the opportunity to discuss Kiribati’s unique niche tourism assets and unique cultures with Chinese tour operators and consumers.

CITM is help annually and is the largest travel Mart in China. The event attracts tourism institutions, travel agencies, hotels, airlines, cultural institutions, museums and other culture & tourism-related businesses from China and around the globe. This year’s CITM attracts more than 3,000 companies and more than 1,000 international buyers.

Ms. Onorio shared that this year’s CITM was a learning experience for TAK to understand the Chinese outbound market post COVID-19. She also held discussions with tour operators on Kiribati’s Approved Destination Status for China and the progress TAK making as a destination through its MOU with the China Tourism Academy.

High on the agenda for Kiribati’s approach to the Chinese market was sustainable tourism and the destination’s intent to offer low impact, high value holiday experiences. These include cultural experiences, marine-based tourism and the off the beaten track laid-back lifestyle in the islands and its people.

DCEO Onorio expressed her gratitude to the Pacific Tourism Organisation (SPTO), and China’s Ministry of Culture of Tourism its annual commitment to support Kiribati’s participation at CITM.

CITM 2024 will be held in Shanghai, China. Leading up to that, TAK looks forward to further exploring opportunities for travel and tourism investment into our niche tourism sectors.

Kiribati Honours 80th Anniversary of the Battle of Tarawa.

by

The Tourism Authority of Kiribati (TAK) collaborated with the U.S Embassy in Suva, Fiji to organize the commemoration of the 80th anniversary of the Battle of Tarawa in Betio, South Tarawa on November 22, 2023.

In a solemn dawn ceremony at the U.S. World War 2 memorial monument, The President of Kiribati, His Excellency Taneti Maamau and First Lady Teiraeng Maamau were joined by the U.S Ambassador to Kiribati, Her Excellency Marie Damour to pay their respect and remember the lives lost and affected by the Battle of Tarawa between the U.S and Japan Forces from 20 – 23 November 1943.

While addressing attendees, H.E Taneti Maamau said ”the Battle of Tarawa will long be remembered as the bloodiest battle in the Pacific campaign of WWll, where more than 5,000 lives were lost in just 4 days”. He added “only the veterans and civilians who were involved right here on this battle ground can explain the grinding realities that they had to endure in order for us to remain free to live our lives and proposer”.

In her speech, Ambassador Marie Damour said, “the Battle of Tarawa is remembered because of the extraordinary courage displayed by the U.S. Marines who fought here and the remarkable devotion of the Japanese defenders who died here.”

The commemoration also honoured an unidentified Marine whose remains was exhumed by member of History Flight, a Non-Profit organization dedicated to researching, recovering and repatriating America’s service members back to United States of America

Also in attendance were U.S. Government officials, representatives of the U.S Embassy in Suva, Fiji, members of the Diplomatic Corps, Veterans and families of the fallen Marines, Kiribati Government and Betio town council representatives.

TAK acknowledges that remembering the Battle of Tarawa is crucial for preserving history, honouring the contributions of veterans, learning valuable lessons, fostering cultural identity, and promoting a global perspective that emphasizes peace and cooperation. Visitors to Tarawa are encouraged to visit WWll relics and sites around Betio for a better insight and understanding of this important part of Kiribati’s History.

The Tourism Authority of Kiribati is responsible for working with our partners to encourage travelers to come to Kiribati and spend time exploring our country.

Useful Links

  • Contact Us
  • Show All News
  • Corporate Site
  • Consumer Site

Subscribe to Kaongora News

© 2023. TAK Newsletter. All Rights Reserved.

Developed by Moutech Services