The Tourism Authority of Kiribati (TAK) conducted an exhibitor survey at the three-day National Trade and Quality Day show, hosted by the Ministry of Tourism, Commerce, and Industry Cooperatives (MTCIC) in Bairiki from 19 to 21 December 2023.
TAK representatives along with four interns from the University of the South Pacific (USP) organised an exhibitor survey where they gained insights into their businesses and products. The survey focused on identifying opportunities where TAK could provide support, particularly in the promotion and marketing of locally crafted items. These included local handicrafts, Mauri wear, local food, and garment items that could serve as unique souvenirs for tourists visiting Kiribati.
Throughout the discussions, TAK encouraged local handicraft makers and other exhibitors to persist in their enterprise. TAK emphasised on the importance of generating innovative ideas to enhance the quality of their products, making them more appealing to travellers.
TAK also reassured exhibitors of its commitment to continue promoting handicrafts through its marketing and promotional channels, including social media platforms like Facebook, travel guides, and the official website.
The survey results will be shared with the MTCIC and other relevant stakeholders who have a vested interest in the production and distribution of authentic and quality traditional artefacts in Kiribati.
