The Tourism Authority of Kiribati (TAK) conducted a final preparatory trial and familiarization of the Abemama Community & Island Tourism package from 19 March to 06 April 2022.
The development of niche tourism products on the island includes a combination of community-based tourism, cultural tourism, marine tourism and agritourism experiences across 4 island communities and supported by local accommodation providers and the Abemama Island Council. This project aims to use tourism as a means for island communities to address food security challenges caused by global warming and climate change.
The 5 days itinerary trial based on a sustainable tourism model on traditional and cultural practices including a traditional culinary experience focused on a farm to table and reef to fork experience concept, Marine Protected Areas tours and community and island guided tours with storytelling.
This familiarization trial will assist communities recognise the need for the whole of island approach toward tourism and other service providers that play an important role to visitor experiences. Mr Willie Itaaka from Reina village stated how the familiarization have given them confident to perform and deliver expected standard community tour experiences.
Active ecotourism communities of Reina, Baretoa, and Ainen Wiikin Abemama were also trained on revenue management areas, tourism business fundamentals, and Covid-19 tourism and hospitality protocols for health safety measurement before the opening of the boarders.
It is with anticipation that this one-week training would guide these communities in improving their business initiatives and services in maximizing and managing their revenue, compliance to the Mauri Mark standards, human resource development initiatives, customer service, market analysis, and marketing and promotions of their tourism products and services.
The training concluded with the installation of a traveller information kiosk at the airstrip terminal on the islands.
The trip was supported by the Food Security Project, commonly known as the LDCF-1 which is funded by the Global Environment Facility (GEF) through the UNDP and managed by the Environment and Conservation Division (ECD) under the MELAD.
