Tourism Authority Kiribati

Kaongora Newsletter

Kiritimati Island First to Welcome the New Year

Kiritimati Island in the west of Kiribati welcome the world’s first sunrise of 2023 through a dawn event of song and dance at the island’s Tabon Te Kee Beach in Rondon (London) on Sunday 01 January 2023.

The celebration was streamed live through the Visit Kiribati Facebook page and attracted followers from around the world.

The program included traditional songs and dance, performances and demonstrations of traveller activities such as fishing.

Ministry of Line and Phoenix Islands (MLPID) Officer in Charge, Mrs Meremera Temari, delivered a New Year welcome address and invited viewers to enjoy the activities presented by the people of Kiritimati Island.

Kiritimati Island is a world-class fly-fishing destination and boasts some of the world’s most remote and pristine golden sand beaches, turquoise lagoon and abundant array of marine life.  The island’s international border is expected to be opened to international travellers in early 2023.

TAK Administers Tourism Licensing Role  

The Tourism Authority of Kiribati (TAK) has from 01 January 2023 begun administering the enforcement and implementation of licenses for tourism accommodation establishment and tourism enterprises.

Through a provision under the Tourism Act, 2018, TAK’s licensing administration roles now means that all resorts, hotels, lodges and accommodation providers in Kiribati will register and pay annual licensing fees to TAK.

Following consultations with stakeholders, TAK had worked with the Office of the Attorney General (OAG) to formalize its licensing role though the development of the Kiribati Tourism Operator’s Registration & Licensing Regulation 2022. The regulation outlines the processes through which TAK will administer the licensing of tourism enterprises and will conduct an information session with all related tourism operators at its upcoming Tourism Maroro (forum).

As the country’s National Tourism Office, TAK is duty bound to ensure that tourism licensing fees are re-invested back into the tourism industry through destination standard development, tourism workforce capacity building and destination marketing.

Kiritimati Island celebrates World Food Day

The Tourism Authority of Kiribati (TAK) participated in the World Food Day Celebration in Kiritimati Island from 9-16 December 2022. This one-week event was organized by the Ministry of Environment, Land and Agricultural Development (MELAD).

As part of the program, TAK carried out its tourism awareness programs and roadshow campaigns on island cleanliness, solid waste management, and on the economic, social cultural and environmental benefits of tourism.

TAK also had the opportunity to participate in activities that support sustainable tourism in Kiritimati such as Mobile Gardening, plastic pick-a-thon, planting of palm trees and pandanus tress at Cassidy airport and plastic exchange.

The event completed with a competition for local gardeners and farmers to showcase their farming and harvesting skills. The celebration was also an opportunity for local farmers to sell their fresh produce.

Mauri Mark Assessment and Tourism Business Inventory Survey in Fanning

The Tourism Authority of Kiribati (TAK) conducted a Mauri Mark Assessment and the Tourism Business Inventory Survey on Fanning Island on 14-15 November 2022.

The Mauri Mark is part of TAK’s Tourism Restart Program and involves the assessment of licensed accommodation providers. The assessment criteria for Kiribati hotels and lodges include business operations, fire safety procedures, health & safety hygiene standards, facilities including in-room facilities, environmental sustainability practices and guest support services.

Four (4) accommodation establishments on the island were assessed, Ala Belle Etoite Guesthouse, Otan Aba Guesthouse, Biritita Guesthouse and Santo Kabiriera Guesthouse. Three of the properties were found to have not met most of the Mauri Mark standards and have been advised and consulted on the needs to follow all the standards and criteria. The three properties will be assessed again next year.

The team also had the opportunity to conduct the Tourism Business Inventory Survey (TBIS) on the island. The main purpose of the survey is to collect data and information on the services and facilities provided by accommodations. The reports indicates that there are no changes in the data and information collected compared to the 2021 survey.

Kiribati Visitor Satisfaction Survey continues

The Tourism Authority of Kiribati (TAK) is continuing its Visitor Satisfaction Survey (VSS) over this busy festive season period.

Launched in October 2022, the VSS program involves the dissemination of electronic customer satisfaction survey forms to international and local travellers who stay at local hotels and licensed accommodation providers.

To encourage visitor engagement, TAK visited hotels in South Tarawa to brief them on the importance of the VSS and how to capture relevant visitor details for inclusion in the survey.

The VSS provides insights into the guests’ satisfaction with their accommodation along with its facilities and services.

The surveys are anonymous, and no names are recorded. The results are then analyzed and shared with the individual hotels on a monthly basis.

The VSS program is one way TAK ensures that all hotels are meeting or exceeding their guests’ expectations and addressing customer service shortfalls reported by guests.

Food Security Project supports Community-Based Tourism Development.

The Tourism Authority of Kiribati (TAK) participated in the Least Developing Countries Fund (LDCF-1) wrap up event on Saturday 17 December at the Kiritimati Island Fish Limited (KIFL) conference room in Ambo. The program included sector presentations and an appreciation dinner.

TAK presented the outcomes of its LDCF-1 project involvement which is the development of Community – Based Tourism (CBT) on Abemama, Maiana and Nonouti Islands. Activities for this initiative included tour guide training, baking training, boat safety training, font desk operations, cookery and hospitality training, and fishing guide trainings. These trainings allowed participants to further understand the importance of their contribution to the CBT model.

Although there are only three pilot islands under the project, TAK is determined to replicate the activities and CBT model to the rest of Kiribati. Trainings have already been conducted in many of the remaining islands such as Abaiang; Makin; Butaritari; Marakei; Tabieuea North; Teraina; and Tabuaeran.

One successful outcome was on Abemama – developing and launching the CBT product of Reina Community. The project allowed TAK to train the people of Reina and other villages on Abemama on packaging and pricing their products and how to welcome and host guests to their village and during the tours.

A large component of the CBT model is preserving traditional knowledge on food preparation and presentation. Many outer islands rely heavily on imported food products which have proven to contribute to non-communicable diseases (NCD). Through this project, the communities are learning to revive their traditional means of food gathering and sustainable fishing practices. This will ensure the current and future generations do not lose traditional knowledge and maintain their land and marine resources.

The pandemic impacted the project outcome which was to measure revenue generation. However, the communities are better positioned now to receive new travellers and adventure seekers.

In addition to revenue generation, the CBT model envisages to increase customer satisfaction the maintenance of traditional knowledge, promotion of sustainable practices and enhancement of traveller experiences.

The other sectors that presented were Coastal Fisheries Division under MFMRD; Environmental Conservation Division and Agriculture & Livestock Division both under the Ministry of Environment, Land and Agricultural Development (MELAD) Culture & Museum Division and Local Government Division of the Ministry of Internal Affairs (MIA) and Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC).

 

Tourism Kiribati to develop Sustainable Tourism Indicators

The Tourism Authority of Kiribati (TAK) is pleased to announce the appointment of Mr. Carl Obst and Mr. Mark Lound as Sustainability Data Specialists to support the organisation and the Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC) develop suitable indicators to measure the Kiribati tourism industry performance.

Through this project, TAK aims to develop a more holistic understanding of tourism’s benefits and costs beyond the traditional measure of International Visitor Arrival (IVA) and tourism contribution to national Gross Domestic Product (GDP) per capita. These will include the costs and benefits to of tourism to economic development, environmental preservation and social well-being across Kiribati communities.

Carl Obst is a Director at the Institute for Development of Environmental-Economic Accounting – IDEEA Group. He was the lead author and editor of the United Nation’s System of Environmental-Economic Accounting (SEEA) – the international standard for government work on accounting for natural capital. Prior to this work, Carl had a long career with the Australian Bureau of Statistics, including time at the OECD. His current work involves projects on natural capital accounting and sustainability measurement within the United Nations system, with the Capitals Coalition and with various companies and governments in Australia and internationally. Carl is a leading player in closing the gap between government and corporate approaches to natural capital accounting.

Mark Lound has extensive statistical experience managing the statistical operations of Tourism Australia and the Bureau of Immigration and Population Research as well as leading teams across economic and social statistics at the Australian Bureau of Statistics (ABS). Of particular relevance to this assignment, he has of recent times worked with Pacific Tourism Organisation (SPTO) and PARIS21 on a major assessment of tourism statistics in the Pacific and developed a Pacific Tourism Statistics Strategy (PTSS), the UNWTO assessing sustainable tourism statistics for Saudi Arabia, and assisted Kiribati with the analysis and presentation of results from their International Visitor Survey.

In the first part of 2022 he completed an assignment working with the ADB and Tourism Fiji to improve methodologies for measuring visitor expenditure in Fiji and provided expert oversight for the UNWTO Workshop on Measuring the Sustainability of Tourism for Asia and the Pacific.

This project is funded through the Asiad Development Banks’ (ADB) Pacific Private Sector Development Initiative (PSDI) and is scheduled to be completed in April 2023.

Tourism Kiribati applauds Wrecked Vehicle Compacting project

The Tourism Authority of Kiribati (TAK) applauds the Ministry of Environment, Lands & Agricultural Development (MELAD) for the successful implementation of the metal waste compacting program in Betio, South Tarawa.

Implemented through MELAD’s Environment Conservation Division (ECD) and funded by the Government of New Zealand, the program is administered by scrap metal recycling company Maucalay Metals Limited and environment project management company, Argo Environmental.

The project began on 01 November and has so far collected more than three hundreds (300) transport metal waste. Using bail type crushing machines, the wrecked vehicles are compacted and reduced to cubes ready for shipment to metal waste recycling plants overseas.

TAK acknowledges that this project will help address Tarawa’s wrecked vehicle waste management challenges and will contribute to the overall look and cleanliness of the island.

TAK also appreciates the efforts of the various Government ministries, NGO’s and communities that work collectively to help address solid waste management in Tarawa. These initiatives contribute to the enhancement of the Kiribati visitor experience.

Tourism Kiribati welcomes new market development in Betio

The Tourism Authority of Kiribati (TAK) welcomes the initiative by the Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC) to construct an Open Integrated Market (OIM) on Betio, South Tarawa.

At the official ground-breaking ceremony on Thursday 24 November 2022, Minister of Tourism, Commerce, Industry & Cooperatives, Honourable Booti Nauan said that “the prime objective of the Open Integrated Market is to provide a one stop shop or market, a place to market all locally grown fruits and vegetables, and Kiribati homemade handicrafts”.

Honourable Nauan added that “the selection of Betio the location is strategic knowing that island has the highest number of the population and is the main port for all inbound and outbound shipping vessels”.

Funded by the Government of Australia, the OIM will also serve foreign vessels who may wish to purchase any fruits and vegetables along with Kiribati homemade handicrafts. The construction of the OIM will foster the development of domestic trade and create more economic opportunities for the people of Kiribati, particularly at the grassroot level, especially women and youth.

The Tourism Authority of Kiribati recognises the value such a development will bring to improving visitor economy on South Tarawa especially for cruise tourism. The OIM will be a central location for local handicraft makers from all over Kiribati to sell their creations to international travellers.

This project is scheduled to be completed in 2025 and will cost AUD$6 million.

Tourism Kiribati to promote WW2 80th Year Commemoration in 2023

As Kiribati concluded the commemoration of 79th anniversary World War 2 on the islands of Butaritari and Betio in South Tarawa, the Tourism Authority of Kiribati (TAK) shares that many untold stories of these historical events in 1943 makes Kiribati an intriguing island destination for battlefield tours.

TAK Chief Executive Officer, Petero Manufolau made the comments following the final commemoration WWll event at the Japan and Korean memorial monuments in Tabon Takoronga on Betio, South Tarawa.

“Whist most of what we know about these historical World War 2 events are documented”, Manufolau added that “first-hand accounts of survivors in the islands of Tarawa and Butaritari offer a fascinating and emotional journey into what is a significant part of the island destination’s history”.

To share the many untold, undocumented and undiscovered remanence of World War 2 in Kiribati, the Tourism Authority of Kiribati (TAK) will begin work to develop ‘relive and re-discover Kiribati WWll packages’ for the 80th anniversary celebrations in November 2023.

Through its engagement with the United Stated of America, Japan and the Republic of Korea on battlefield tours and war relics preservation, TAK will collaborate with local stakeholders and international World War 2 travel and tour operators to develop and promote battlefield tour products to Kiribati.

Manufolau said “the Kiribati WWll 80th anniversary in 2023 will be an excellent opportunity for families and relatives of U.S, Japanese and Korean servicemen whose lives were lost in Tarawa and Butaritari to visit Kiribati to honour their memories”. Furthermore, he said “such a visit will also allow relatives to connect with IKiribati people who have become custodians or WWll relics and guardians of the remains of their loved ones in these islands”.

Visitors to Kiribati can enjoy WWll guided tours in Tarawa and Butaritari with trained local guides and historians.