Tourism Authority of Kiribati (TAK) on the invitation of Luo Shugang, China’s Minister of Culture and Tourism, attended the closing ceremony of the 2019 China – Pacific Island Countries Year of Tourism in Kunming on 15 November 2019.
The China – Pacific Year of Tourism 2019 offered a great opportunity for Pacific Island countries to showcase China what the Pacific Island countries has to offer in tourism and increased awareness of the potential that China has for the Pacific as an emerging market.
The closing ceremony coincided with the official opening of the 2019 China International Travel Mart (CITM) where TAK undertook product update training for Chinese travel trade and media partners. This was an initial introduction of Kiribati to the Chinese market and the session was used to establish links with valuable stakeholders.
TAK will work with the South Pacific Tourism Organisation (SPTO) and Pacific Trade & Invest (PRI) China to further develop its presence in the Chinese market, including a China Market Ready workshop in 2020 and the translation of its collaterals/ information into Chinese.
