The Tourism Authority of Kiribati, in collaboration with the Pacific Tourism Organisation (SPTO), has successfully completed the International Visitor Survey (IVS) 2024. Kiribati was also one of ten Pacific Island countries participating in the Pacific Tourism Data Initiatives (PTDI) project, which was funded by the New Zealand Government.
The Kiribati International Visitor Survey (IVS) 2024 provides valuable insights into tourism trends, visitor experiences, and areas for improvement. Visitors found the friendly local people, the beautiful lagoon waters, and the rich culture to be the most appealing aspects of their stay. The survey results further showed that the majority of the visitors were first-time visitors to Kiribati (42%).
The survey revealed key visitor trends, with an average length of stay of eight nights. Business travel was the primary reason for visiting Kiribati, accounting for 39% of visitors, followed by holiday travel at 18%. The top source markets were Australia (31%), Fiji (18%), and New Zealand (14%). Additionally, 52% of visitors learned about Kiribati through their colleagues, highlighting the importance of word-of-mouth recommendations.
However, the survey also highlighted challenges affecting visitor satisfaction, including rubbish and cleanliness issues, accommodation quality, limited food and beverage options, and abandoned cars. To enhance the overall visitor experience, respondents suggested beach clean-ups, upgrades to accommodations, and improvements to public services and infrastructure.
The IVS 2024 report serves as a crucial tool for policymakers, tourism stakeholders, and businesses, offering insights that can shape the future of Kiribati’s tourism industry. By addressing visitor concerns and enhancing tourism infrastructure, Kiribati can strengthen its appeal as a travel destination. With targeted improvements, the country can ensure a more enriching experience for future visitors while promoting sustainable tourism initiatives that align with local values and environmental priorities.
As outlined in the current Kiribati Vision 20 (KV20), tourism is a priority sector from which the government aims to generate income. The IVS 2024 report provides valuable insights that could help drive economic returns by guiding strategic decisions on maximizing the benefits of tourism. More information, like average visitor spending, average household income, and tourist activities, can be viewed here: https://southpacificislands.travel/wp-content/uploads/2025/04/Kiribati-IVS-Jan-Dec-2024-Report_.pdf
