The Tourism Authority of Kiribati (TAK) is happy to announce that its Tourism Marketing team has just returned from participating at the South Pacific Tourism Exchange 2024 (SPTE2024) that took place on the 4th-5th May at Denarau, Sheraton Resort in Nadi, Fiji.
The SPTE2024 is a prestigious tourism trade meeting event (B2B) held annually and is organized by the South Pacific Tourism Organisation (SPTO) to present a cost-effective platform for its Pacific Island partners to travel from all corners of the Pacific to meet at one location to exchange their exciting tourism products with international buyers from across the globe who are made up of international travel agents and tour operators who are also seeking and exploring new travel holiday products to promote with their clients in their foreign countries.
The Senior Marketing Officer from TAK, Mr. George Kum Kee indicated that at SPTE2024 the TAK Marketing team engaged with 59 travel industry professionals, tour operators, and media representatives to promote the country’s unique tourism offerings. The trade networking was held in 15-minute meeting intervals which were considerably very brief meeting encounters, however, most of the work will come after the SPTE event with a series of follow-throughs to provide the buyers with a Kiribati tourism destination information e-kit. The officer added that through networking events, business appointments, and destination presentations, Kiribati aims to increase awareness of its tourism potential and attract more visitors to its shores.
George emphasized that Kiribati’s presence at this prestigious event underscores its commitment to fostering sustainable tourism growth and highlighting the promotion Kiribati’s niche tourism attractions. He added that, apart from the natural beauty of Sun, Sea & Sand that we all share similarly with our neighboring Pacific Islands, Kiribati participated in promoting its niche tourism experiences such as authentic cultural experiences through cultural community-based tourism activities, world-class fishing in Kiritimati Island, Scuba diving in Kiritimati Island, Birdwatching & wildlife tourism, and surfing Kiritimati & Fanning Island. The team shared the notion with the buyers that tourism in Kiribati is for specific travellers seeking off-the-beat & path adventure and authentic experiences like cultural encounters and experiencing aquatic marine activities. TAK therefore looks to forge new partnerships after this SPTE and looks forward to welcoming more visitors to Kiribati.
With its participation in the South Pacific Tourism Exchange 2024, the Tourism Authority of Kiribati aims to position the country as a must-visit destination in the South Pacific, inviting travellers to discover the magic of Kiribati’s islands and create lifelong memorable experiences.
