The Pacific Tourism Organisation (SPTO) through its Pacific Tourism Data Initiative (PTDI) hosted a tourism statistics training on statistics online software tools in Tarawa from 28 November to 01 December 2023 in Betio, South Tarawa.
The 4-days training included skills enhancement in the use of statistics software including Qualtrics, a survey design software, Statistical Package for Social Sciences (SPSS), and NVIVO, a software program used for qualitative and mixed-methods research.
SPTO Research & Statistics Manager, Mr. Prashil Parkas said, “these software applications are essential for conducting comprehensive research and analysis and will provide participants with a hands-on experience in navigating their features”.
Through the knowledge gained, TAK’s Research and Statistics team are now better equipped to design effective surveys and gather valuable insights from travellers, tourism communities and stakeholders. The training discussed a step-by-step process on the use SPSS, a statistical analysis software which empowers participants to interpret and draw meaningful conclusions from data sets.
Integral to the training was a segment on Digital Marketing Indicators delivered by SPTO Digital Marketing Officer, Mr. Atama Tamanilo. This segment provided TAK with a comprehensive understanding of how these indicators can be effectively measured and analyzed to drive strategic decision-making within the tourism sector.
The training was conducted by SPTO Research Officer, Mr. Nemani Tebana, and was attended by two representatives from the Kiribati National Statistics Office (KNSO), Ministry of Tourism, Commerce Industrial Cooperation (MTCIC), and TAK.
