Tourism Authority of Kiribati (TAK) partnered with the Ministry of Commerce, Industry and Cooperatives (MCIC) to conduct ecotourism business consultation on Abemama Island from 22 – 27 November 2021.
Led by TAK Senior Marketing and Promotion Officer Sarah Reymond, the team conducted village and community ecotourism consultation, followed by the formulation of ecotourism business plans for selected communities on the island.
The ecotourism business plan development was supplemented by product development, pricing strategies, marketing and social media promotions and the Kiribati Mauri Mark standards training.
Participants expressed appreciation for the program and acknowledged that ecotourism has great potential for island communities.
Based on the business plans developed, these communities will work with TAK and MCIC to register their ecotourism businesses. They will continue to be guided as they work towards developing and launching their ecotourism products ahead of Kiribati’s international border reopening in 2022.
