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TAK Showcases ‘Kiribati’ at South Pacific Tourism Exchange 2025

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The Tourism Authority of Kiribati (TAK) is happy to announce that it has just returned from participating at the South Pacific Tourism Exchange 2025 (SPTE2025) that took place on the 9th-10th May at the Crowne Plaza Resort & Spa in Nadi, Fiji.

The SPTE2025 is a prestigious tourism trade meeting event (B2B) held annually and is organized by the South Pacific Tourism Organisation (SPTO) to present a cost-effective platform for its Pacific Island partners to travel from all corners of the Pacific to meet at one location to exchange their exciting tourism products with international buyers from across the globe who are made up of international travel agents and tour operators who are also seeking and exploring new travel holiday products to promote to their clients in their foreign countries.

During this year’s SPTE, TAK managed to engage with 26 travel industry professionals, tour operators, and media representatives to promote the country’s unique tourism offerings. The trade networking was held in 15-minute meeting intervals, which were considerably very brief meeting encounters, however, most of the work will come after the SPTE event with a series of follow-throughs to send each buyer with a Kiribati tourism destination profile information. He added that through networking events, business appointments, and destination presentations, Kiribati aims to increase awareness of its tourism potential and attract more visitors to its shores.

Ms. Reeti Onorio, the Acting CEO of TAK, along with George Kum Kee (Senior Tourism Officer), who attended the SPTE indicated that Kiribati’s presence at this prestigious event underscores its commitment to fostering sustainable tourism growth and highlighting the diverse attractions that Kiribati has to offer. He added that, apart from the natural beauty of Sun, Sea & Sand that we all share similarly with our neighboring Pacific Islands destinations, Kiribati participated in showcasing its niche tourism products such as authentic cultural experiences through cultural community-based tourism activities, world-class fishing in Kiritimati Island, Scuba diving in Kiritimati Island, Birdwatching & wildlife tourism, and surfing Kiritimati & Fanning Island. “Our islands offer truly simple and raw experiences for travelLers seeking off-the-beaten-path adventure and authentic cultural encounters. We look forward to forging new partnerships after this SPTE and we look forward to welcoming more visitors to Kiribati.

With its participation in the South Pacific Tourism Exchange 2024, the Tourism Authority of Kiribati aims to position the country as a must-visit destination in the South Pacific, inviting travelLers to discover the magic moments of Kiribati and create lifelong, memorable memories and experiences.

TAK prepares for MV Hanseatic Inspiration Cruise call and Butaritari Atoll Tourism Product Launch

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On 1 April, a team from the Product Development and Investment Promotion (PDIP) Unit of the Tourism Authority of Kiribati (TAK) travelled to Butaritari Atoll to spearhead preparations for two major tourism events: the highly anticipated visit of the MV Hanseatic Inspiration cruise ship on Bikati Islet and the Butaritari Tourism Product Launch.

This mission is part of TAK’s ongoing commitment to support and empower tourism-ready communities across Kiribati by equipping them with the tools and training needed to offer authentic, engaging, and sustainable visitor experiences.

Cruise Visit to Bikati Islet – 2 May
The MV Hanseatic Inspiration is scheduled to call at Bikati Islet on 2 May, generating strong anticipation among locals and stakeholders. Two TAK officers spent three days on the islet working closely with community members to prepare for the cruise visit.

Key activities included:
• Finalizing welcoming protocols
• Coordinating guided tours and cultural performances (including traditional dances and choir)
• Organizing local refreshments, such as fresh tropical fruits
• Conducting site assessments and marking designated areas for meet-and-greet points, restrooms, and performance spaces to ensure a smooth and enjoyable visitor flow.

These preparations aim to offer passengers a memorable, culturally rich experience while highlighting Bikati’s identity and its community-led, sustainable tourism approach.

Tourism Product Launch Preparation – Mainland Butaritari

Following their work on Bikaati, the TAK team continued preparations on the mainland of Butaritari, focusing on strengthening the readiness of local communities for the upcoming Butaritari Tourism Product Launch.
Working alongside the Butaritari Island Council, the team engaged with nine communities: Ukiangang, Antakana, Tanimaiaki, Tanimainiku, Keuea, Kuuma Village, Utirake Community, and Bikaati Islet.

Key tasks included:
• Finalizing tour programs and highlights
• Refining visitor experience packages to include:
o Traditional welcome ceremonies
o Cultural performances (dance and choir)
o Maneaba-based gatherings
o Local culinary tastings
o Handcrafted souvenirs

These efforts aim to enhance the guest experience while also positioning Butaritari as a vibrant, emerging tourism destination in Kiribati.

Towards Sustainable Tourism Development
The Butaritari Tourism Product Launch marks a pivotal milestone in the island’s tourism journey, paving the way for greater recognition of its unique attractions and cultural offerings. TAK extends its sincere gratitude to the Butaritari Island Council, participating communities, and all stakeholders for their dedication, enthusiasm, and hard work in bringing these initiatives to life.

These initiatives are not only a celebration of Butaritari’s rich heritage and natural beauty but also a contribution to Kiribati’s national tourism development goals—by building local capacity and promoting sustainable, inclusive tourism across the islands.

Miss Pacific Islands 2024-2025 to Visit Kiribati from 18th to 20th January 2025

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South Tarawa, Kiribati – The people of Kiribati are delighted to welcome Miss Pacific Islands 2024-2025, Moemoana Safa’ato’a Schwenke, on her official visit to the island nation from the 18th to the 20th of January. This significant visit highlights the growing engagement between Pacific Island nations and provides a unique opportunity to showcase Kiribati’s rich culture and history.

During her stay, Moemoana, accompanied by her sister and a cameraman, will be passionate about advocating for Pacific culture and heritage, and she is eager to promote Kiribati’s beauty & culture through captivating photos and videos shared on her social media platforms, reaching audiences across the region and beyond.

Moemoana’s journey arrived at the Miss Pacific Islands competition in Nauru in January 2024 when she was crowned as the Pacific’s Queen for 2024-2025. Hailing from Samoa, she has been a vocal advocate for sustainability, women’s empowerment, and the celebration of Pacific identities. Her reign as Miss Pacific Islands in 2024 has been marked by her efforts to highlight the stories and resilience of the Pacific peoples, making her an inspirational figure for communities across the Pacific region.

As part of her visit, Ms. Moemoana is also expected to meet with Miss Kiribati 2024, Ms. Kimberly Tokanang, who is set to represent Kiribati at the upcoming Miss Pacific Islands Pageant 2025 in the Solomon Islands from 1st to 9th February. This meeting will serve as a valuable opportunity for Ms. Tokanang to learn from Ms. Moemoana’s experiences and insights.

For Media Inquiries: info@kiribatitourism.gov.ki

The Pacific Nation Kiribati Confirms Miss Kiribati 2024, Ms. Kimberly Tokanang, to Compete in the Miss Pacific Islands Pageant 2025

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South Tarawa, Kiribati – The Tourism Authority of Kiribati is excited to officially announce that Miss Kiribati 2024, Ms. Kimberly Tokanang, will represent Kiribati at the Miss Pacific Islands Pageant (MPIP) 2025. This milestone marks the first-ever participation of a Miss Kiribati in the prestigious regional pageant, which will be held in the Solomon Islands from 1st to 9th February 2025.

The Miss Pacific Islands Pageant is a celebrated cultural event that showcases the beauty, intelligence, and talents of Pacific women while promoting the rich traditions and values of the region. Ms. Kimberly Tokanang’s participation represents a significant step for Kiribati, providing a platform to highlight the nation’s unique culture, heritage, and resilience on the regional stage.
To ensure a successful debut, a dedicated Miss Kiribati MPIP2025 Working Committee has been formed. This committee, along with its subcommittees, is tasked with organizing preparations and spearheading fundraising efforts to support Ms. Tokanang’s journey. The committee comprises representatives from various sectors, including government, local businesses, and community organizations, reflecting the collective pride and commitment of the people of Kiribati.

Statement from the Miss Kiribati MPIP2025 Working Committee:

“We are excited to support Ms. Kimberly Tokanang as she prepares to represent Kiribati at the Miss Pacific Islands Pageant 2025. Her participation is an opportunity to celebrate Kiribati’s culture and showcase our talent and values on a broader stage. We encourage all I-Kiribati to join us in fundraising and supporting Kimberly on this historic journey.”
In the lead-up to the event, the 6 Working Sub-Committees have been formed to oversee activities, including cultural talent training, wardrobe preparation, traditional wear, sarong wear, and a fundraising & float sub-committee. Fundraising events will be organized to ensure that Ms. Tokanang is well-prepared and fully supported for this momentous occasion.
The people of Kiribati are invited to follow Kimberly’s journey and actively participate in the upcoming events and initiatives. Together, we can make her representation a source of pride for our nation Kiribati.
For Media Inquiries: info@kiribatitourism.gov.ki

Honoring History: Commemorating the 81st Anniversary of Battle of Tarawa, 2024

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The early morning of the 22nd of November 2024, marked the commemoration of the 81st Anniversary of the Battle of Tarawa to pay tribute to the courage and sacrifices of those who fought and lost their lives in one of World War II’s most significant battles. The commemoration event was held at the US Marines Memorial Monument (USMC) on Betio the bloody battlefield of the Battle of Tarawa. The hosting of solemn event was co-funded by the US Government and the Tourism Authority of Kiribati (TAK) under the Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC).

The Battle of Tarawa, which took place from 20th to 23rd November 1943, was a key turning point in the Pacific theater of the war. The commemoration recognized the sacrifices of over 6,000 lives lost—both Allied forces and Japanese soldiers—and the resilience of the I-Kiribati people who endured the devastation.

The Dawn Service event was attended by the Head of State – His Excellency President Taneti Mamau and his Cabinet Ministers and other important dignitaries including the Japanese Ambassdor, family members of the US Marines and guests. The event was officially opened with a prayer, and garlanding of guests and followed by welcome remarks delivered by an elder from the Betio Betio Unimwane Elders Association. This was followed with a harmonious flag raising of the USA, Japanese, and Kiribati flags by the Kiribati Police Service (KPS) Guard of Honor and the playing of the national anthems delivered by the KPS Brass Band.

The Head of State, HE President Taneti Mamau delivered a compelling speech emphasizing the historical significance of the Battle of Tarawa, the importance of preserving its memory, and the enduring commitment to peace and reconciliation. His Excellency also emphasized the country’s heartfelt call for peace to the world, echoing the brutality of wars and the lessons learned from the Battle of Tarawa. He went on to say that Kiribati will continue to honor its past, and events like this serve as a reminder of the shared history and mutual respect between nations where Kiribati sets an example for Peace.

A moment of silence was also observed after the President’s speech, and it was followed by the laying of wreaths. After the ceremony at the USMC monument, the VIPs and guests moved to the WWII Japanese & Korean monuments located at Takoronga also on Betio where the second part of the commemoration was held to pay respects and lay wreaths for the Japanese & Korean losses and it was soon followed with the serving of breakfast and refreshments.

The Ministry of Tourism, Commerce, Industry & Cooperatives and the Tourism Authority of Kiribati expressed their gratitude to all who participated, reaffirming their commitment to preserving Kiribati’s historical WWII heritage while promoting the country as a destination where history and peaceful culture converge.

Embracing Kiribati Tradition: Teriaki Canoe Paddling Tournament 2024

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The 2nd Teriaki (Te Riaki) Canoe Paddling Competition, held at the scenic beachside of Mary Café Restaurant at Takoronga, Betio on November 23, 2024, was a thrilling showcase of Kiribati’s rich maritime heritage and community spirit. Participants from various government ministries, companies, and diplomatic partners came together, to participate and compete in cultural canoe paddling event.

This event was hosted by the Ministry of Fisheries and Ocean Resources Development (MFORD) and organized by a committee from several government ministries, including MISE, MEHR, MCIA, MOE, MTCIC, MFED, MICT, MFAI, and MFORD. Representatives from CPPL, TACL, KFL, ANZ Bank, the Australian High Commission, and the New Zealand High Commission also took part. The Tourism Authority of Kiribati was also part of the organizing committee.

The event was marked by a surge of excitement, with canoes often overturning and racers steering unpredictably. This added to the exhilaration and showcased the skill needed to handle these traditional canoes. In addition, this event not only preserves Kiribati’s maritime traditions but also symbolizes community strength and resilience. Visitors and locals alike are invited to witness and participate in this vibrant celebration of culture and unity.

The winners for this year’s competition were outstanding: the men’s category was claimed by the New Zealand High Commission, the women’s category by the Coastal Fisheries Division of MFORD, and Te Atinimarawa Company in the mixed category.
This event will be held again next year, so mark your calendars for next year’s Teriaki Canoe Paddling Competition. Next year’s competition will mark the third tournament, promising even more excitement and community spirit. The date will be updated after mid-year 2025.

The event was proudly sponsored by the EU Sector Support Project, the Australian High Commission, and the generous canoe owners. The Teriaki Tournament organizing committee would like to extend their deepest gratitude to all the sponsors and supporters. Their invaluable contributions were instrumental to the success of this event. Kam Bati n Rabwa.

The Tourism Authority of Kiribati Welcomes their newly appointed Minister

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The Tourism Authority of Kiribati (TAK) proudly welcomes the newly appointed Minister of the Ministry of Tourism, Commerce, Industry & Cooperatives (MTCIC), HN Minister Mrs. Tangariki Reete to her new esteemed role. This marks an exciting chapter for the Ministry and TAK as they continue their collaborative efforts to promote Kiribati as a tourism destination while fostering growth in the Ministry of Tourism, Commerce, Industry, and Cooperatives.

As the driving force behind Kiribati’s tourism sector, TAK is eager to work alongside the new Minister to advance initiatives that showcase Kiribati’s unique cultural heritage, pristine natural beauty, and rich historical sites. With a shared commitment to sustainable tourism development, TAK anticipates that the new leadership will bring innovative perspectives and strategies to elevate Kiribati’s profile on the global stage.

TAK Acting Chief Executive Officer Mrs. Reeti Onorio, expressed enthusiasm about the appointment, stating: “We are honored to welcome our new Minister to the MTCIC. Her leadership and vision will play a pivotal role in shaping the future of tourism and economic development in Kiribati. TAK is committed to supporting the Ministry in achieving its goals and creating meaningful opportunities for the people of Kiribati.”
Under the guidance of the new Minister, TAK looks forward to advancing key projects, including:
• Strengthening Kiribati’s new destination branding efforts.
• Promoting sustainable tourism practices that protect the environment and benefit local communities.
• Enhancing marketing campaigns to attract international visitors; and
• Supporting local businesses and cooperatives.

In addition, TAK extends its warmest welcome and best wishes to the new Minister as she embarks on this journey of service and leadership for the people of Kiribati.

A Day in Paradise: MS ‘The World’ Embraces Kiritimati

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Kiritimati, Kiribati – Friday, November 29th, 2024, marked a special day for the people of Kiritimati Island as they welcomed MS The World, a luxurious residential cruise ship, to their shores. With 92 residents and 290 crew members onboard, the island was a buzz with excitement and activity.

The day was a resounding success, thanks to the collaborative efforts of the Kiritimati community. Local artisans showcased their talents with vibrant displays of handcrafted goods, offering visitors a glimpse into the island’s unique culture. The atmosphere was further enlivened by captivating performances from local dance and choir groups, including the mesmerizing YCL Aantaai Pipe Band, whose music filled the air at the landing beach.

A special thanks go to the dedicated tour operators who provided exceptional individual services, ensuring that guests experienced the best of Kiritimati. Their passion for their island home shone through in every interaction.

This visit would not have been possible without the collective effort of all Kiritimati people, church communities, and businesses. Their dedication to maintaining the island’s pristine beauty and welcoming atmosphere is truly commendable. The streets were spotless, the smiles were genuine, and the sense of pride in their home was palpable.

The World’s visit to Kiritimati was a testament to the power of community and the beauty of cultural exchange. It was a day filled with laughter, music, and shared experiences, leaving a lasting impression on both visitors and residents alike. To everyone who played a part in making this day so special: Kam Rabwa! (Thank you!)

Kiribati Celebrates World Tourism Day 2024 to Promote Tourism & Peace in the World

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Celebrated annually on September 27, Kiribati had the pleasure to celebrate the World Tourism Day as an important moment to reflect on the impacts of tourism in Kiribati – creating jobs, contributing to economic growth, connecting communities, and reducing poverty. Additionally, tourism encourages cultural exchange, cultural understanding, and social and environmental sustainability, which can help create a more harmonious society in Kiribati and for travel destinations around the world.

This year’s World Tourism Day 2024 theme by UN Tourism is “Tourism and Peace,” highlighting the potential of tourism as a mechanism for positive impacts on global peace. Sustainable tourism practices foster the inclusion of local communities and economies in the tourism sector while preserving natural and cultural resources. This theme resonates deeply with the core values of the Kiribati society, which promotes our friendly & peaceful Kiribati culture and advocates for sustainable tourism practices that protect our natural environment while enriching communities.

The World Tourism Day 2024 event in Kiribati was hosted by the Tourism Authority of Kiribati (TAK) with the celebration held on Betio in the capital South Tarawa (Gilbert Islands group) and by TAK staff on Kiritimati Island in the Line Islands. TAK also invited representatives from the tourism private sector, NGOs, and the Ministry of Tourism, Commerce, Industries & Cooperatives (MTCIC).

The event was officially opened by the Secretary of MTCIC and the Acting CEO of TAK. The event also included the launching of the Climate Friendly Travel program to support sustainable tourism in Kiribati; a presentation of the TAK’s new Licensing Role for 2025; a Presentation on the International Visitors Survey or IVS (Jan -Jun Report 2024) & the Community Attitude Survey (CAS) Report; and a presentation on the new Kiribati tourism customer service program ‘Mauri Way.’ A short video teaser of a new Kiribati destination brand which is yet to be launched this year was also presented during the event. The day’s event was also entertained with traditional dancing and a feast to celebrate World Tourism Day 2024.

The Climate Friendly Travel Programme to Support Sustainable Tourism in Kiribati

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The Tourism Authority of Kiribati (TAK) launched the Climate Friendly Travel program on September 27, 2024, which aligns perfectly with the World Tourism Day theme of “Tourism and Peace.” This initiative is a significant step towards promoting sustainable and responsible tourism in Kiribati.

The Climate Friendly Travel program by SUNx Malta focuses on promoting sustainable tourism practices. By partnering with the Ministry of Malta and the Malta Tourism Authority, they aim to make tourism low-carbon, linked to the Sustainable Development Goals (SDGs), and nature-friendly. Their initiatives include educational programs like Diplomas, Registries, Chapters, Travel Clubs, and various services to encourage behavioural change toward more sustainable travel.

TAK’s officer Ms. Kiarake Karuaki completed the Climate Friendly Travel (CFT) Diploma program on the same day as the launch is a great example of commitment to sustainable tourism. Her expertise will surely contribute to the success of the Climate Friendly Travel initiative in Kiribati.

TAK will be rolling out the Climate Friendly Travel (CFT) program in Kiribati and developing a CFT Action Plan which will be a crucial step in promoting sustainable tourism practices within Kiribati. TAK will also be recruiting members (tourism operators, NGOs, and Government ministries), who be vital in making the Climate Friendly Travel (CFT) program a success in Kiribati. Their participation will help ensure that the initiative is comprehensive and impactful, addressing various aspects of sustainable tourism that contribute to peace in Kiribati.

The Tourism Authority of Kiribati is responsible for working with our partners to encourage travelers to come to Kiribati and spend time exploring our country.

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