Tourism Authority of Kiribati (TAK) Senior Tourism Marketing and Promotion Officer Ms Sarah Botaake Teetu participated in a Malaysian Technical Cooperation Programme (MTCP) short course. Titled ‘Embracing Digital Transformation for Tourism in the New-Norm’ – Strategies in Developing and Managing Sustainable Muslim Friendly Destinations and Product, the vitual training was held on 22 – 30 August 2022.
The training also presented Ms. Teetu the opportunity to conduct destination presentation to participants from the Africa, Arab and Asian nations.
Ms Teetu seized the opportunity to better understand digital opportunity for tourism destination management and explore Malaysia’s niche tourism segments. The programme also discussed the rise of millennial travel and how to better understand and accommodate their needs through digital marketing.
Participants also used the opportunity to learn basic Malaysian language and participated in a virtual tour of the Melaka River, a prominent Malaysian attraction.
The training concluded with discussions on critical success factors in ensuring smooth and successful transformation toward digitalisation from tourism perspectives and initiative to enhance tourism sector in the new norm through digitalisation.
