TAK marketing team returned from a 2-day survey to tourism operators in North Tarawa. The focus of the survey was on digital marketing promotion where it identifies tourism accommodation operators who need TAK support and assistance in website development for their properties. This initiative helps tourism accommodation operators enhance their online digital presence and promotion of their holiday products as well as contribute to destination marketing and preparation before Kiribati fully opens its border to international travel.
TAK also consulted with the North Tarawa tourism operators on enhancing their business from domestic tourism through the resumption of the Mauri Experience marketing campaign. The campaign helps the operators promote any special deals that they can offer to the domestic population on South Tarawa to generate business from work retreats, family and friend holidays or special events. The resumption of this Mauri Experience campaign comes in effect as North Tarawa recently reopened its borders to South Tarawa permitting just 20 guests per accommodation property at a time. Visitors must be certified and fully Covid-19 vaccinated before travelling to North Tarawa and they must comply with standard health measures including mask wearing and social distancing.
The team also took to the time to familiarize with any new developments or improvements that the operators have made during the lock down stage.
