19 November 2020
The Tourism Authority of Kiribati (TAK) and Kiribati tourism business operators today launched the Mauri Experience – Support Local campaign, an initiative targeted to help promote tourism businesses affected by the COVID-19 pandemic.
Since the international border closure in late March 2020, Kiribati tourism business operators have been negatively impacted due to the drop of international visitors. This has seen some operators suspending or minimising their offers to suit the low demand in their services.
More than 6 months on and with no confirmed end in sight for this global pandemic, TAK will through this campaign will promote special hotel, restaurant and activity deals and packages available from tourism businesses across Kiribati.
TAK Head of Marketing, Ms. Sarah Teetu shares that “Mauri Experience is a call to the local market to explore the diverse tourist experiences available across the Gilbert and Line Islands”. She added that the campaign is an invitation to travel and support domestic tourism and the Mauri Experience deals will include discounted accommodation rates, special menu deals, happy hour prices, special outer island boat transfer rates and many more.
The campaign will be run via a numerous channel including social media, electronic direct mails, newspaper advertisements, mobile SMS texts, radio, and television. This includes a Mauri Experience Facebook page where deals and special offers will be regularly updated.
