The Tourism Authority of Kiribati (TAK) is advancing Community-Based Tourism (CBT) initiatives to enhance tourism development on Kiritimati Island. From 11-25 November 2025, TAK implemented a two-week programme focused on strengthening community participation and creating new tourism experiences that reflect the island’s culture and way of life.
This initiative was led by Mrs. Kiarake Karuaki, who worked in close collaboration with the TAK Kiritimati Branch. The first week was dedicated to in-house training on CBT packaging and costing, equipping local officers with the necessary skills to support communities in designing market-ready visitor experiences.
During the second week, Mrs. Karuaki facilitated a series of CBT awareness consultations with five communities: Banana Village, including Te Aakenikamaiu Community, Te Ununiku, Ueen te Mwaukunikin, Taakete, and Kekeiaki Community. Each community expressed enthusiasm and confirmed their willingness to participate in future CBT initiatives, demonstrating strong grassroots support for sustainable tourism development.
By embracing CBT, Kiritimati Island is diversifying its tourism offerings beyond its internationally acclaimed fly-fishing holiday experiences. Once fully developed, these community-driven products will appeal to a broader range of travellers, including families of anglers and visitors seeking immersive cultural interactions, traditional livelihoods, and authentic local experiences.
This development represents a significant step forward in promoting sustainable tourism for Kiritimati Island, one that supports local economic growth, fosters community empowerment, and helps preserve the island’s distinctive cultural heritage and natural environment.