Tourism Authority of Kiribati (TAK) Tourism Officer Marketing & Promotion Ms. Maaba Katirite participated at the Knowledge Co-Creation Program on ‘Tourism Marketing and Promotion for the New Normal’ in Tokyo Japan from 20 January – 08 February 2023.
Organized by the Japan International Cooperation Agency (JICA) and World Business Association, the Japan in-country program was a follow up to the online training component of the program that took place in November 2022. The four weeks online training had focused on theoretical lessons on tourism products and services delivered by different tourism organization in Japan. Participants were invited to apply similar concepts that best suited their respective destinations.
Ms. Katirite joined participants from Europe, Africa, Caribbean, and the Pacific at the three weeks training program offered in Japan. Through this in-country program, she experienced a number of Japanese tourism products including the Resort Workation Prince Hotel, Auto Camping sites, Matsumoto-ro Hotel, Glamping Site, Geo Park Museum, Peninsula Geopark Site, and the National Museum of Japan.
Through these experiences, Ms. Katirite boarded her understanding on TAK had tourism businesses, their marketing strategies, targets market, customer inclusiveness and how they dealt with COVID-19 pandemic.
Ms. Katirite will share her experiences with local tourism operators and provide support to those that require support with product development, marketing and promotion.
