The beauty and cleanliness of the natural environment and its historical landmarks is one of the many influences for travel to a destination. In recognition of this, the Tourism Authority of Kiribati (TAK) celebrated its 2nd anniversary through a collaborating with the Betio Town Council (BTC) and its communities to conduct a Betio island-wide clean-up of all World War 2 relics in June.
The initiative offered Betio communities a sense of guardianship of these WWll 2 relics and encouraged them to understand the value of maintaining cleanliness of their environment and preserving what remains of an integral part of the island’s history.
Three communities were engaged in this activity over a 4-week period. Each developed their own program and schedule and was supported by TAK through the supply cleaning materials and refreshments.
The program concluded with an inspection of all sites by TAK and BTC on 10 June 2021 to select the most presentable site. The program was also supported by the Environment and Conservation Division (ECD) under Ministry of Environment Lands and Agricultural Development (MELAD) and Betio Island Council.
TAK recognises that such a program is crucial to the development of sustainable tourism across Kiribati and that it is aligned to the destination’s tourism recovery strategy.