The Tourism Authority of Kiribati (TAK) in partnership with the Pacific Trade and Invest (PTI) Australia and World Hotel Link (WHL) hosted a digital marketing webinar for 16 hotel operators in from Tarawa, Abaiang and Kiritimati on Wednesday 21 October 2020.
The program is part of a series of Advanced Digital Tourism Webinars organised by PTI for tourism operators across the Pacific. There Kiribati webinars covered Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) and Content Marketing.
TAK acknowledged the value of such webinars and how they contribute to its capacity building initiatives for tourism operators during the COVID-19 pandemic.
CEO, Petero Manufolau said that the webinar highlighted the importance of digital marketing management to participating hotels. He added that to be successful, Kiribati tourism operators will need to fully embrace the requirements of this competitive digitised global tourism business environment and be willing to adapt to the new normal in travel and hospitality marketing.
Attendees appreciated the relevance of the webinar to their businesses and acknowledged that information gathered will be put to good use as they wait for international borders to open.
TAK and PTI will host second webinar on Distribution Strategies and Payment Solutions on 04 November 2020.
